Sales Growth and Contents Manager (Social Media)

Job Title: Sales Growth and Contents Manager (Social Media)

The Sales Growth and Contents Manager (Social Media) is responsible for leading and executing the overall social media and content strategy for MyHealthyFoodLife across YouTube, Facebook, Instagram, and our WordPress website. This role manages end-to-end content planning, creation, posting, and performance tracking, with a strong focus on social media marketing and data-driven decision making. The key KPI goal is to increase audience size, deepen engagement, and develop a clear go-to-market strategy that supports traffic growth and monetization.

About MyHealthyFoodLife
Hi, I'm Gabriel Lee, Founder of ---------- .
We’re seeking talented individuals to create content for our YouTube channels, social media platforms (Facebook and Instagram), and WordPress website. Our target audience is in the US, Canada, the UK, and other English-speaking countries, with a focus on people interested in healthy, authentic, and trendy food lifestyles.
• Website: ---------- ( ---------- /)
• Facebook: ---------- Facebook (www.>facebook.com/myhealthyfoodlife)

Role Overview
You will be in charge of the MyHealthyFoodLife social media and content ecosystem, including:
• Strategy & Growth
o Develop and execute a social media and content strategy aligned with brand and sales goals.
o Build and continuously refine a go-to-market strategy to grow reach, engagement, and conversions.
o Use data and analytics to track performance and optimize content, posting schedule, and channel mix.
• Content Creation & Management
o Plan, create, and manage short-form and long-form content across YouTube, Facebook, Instagram, and WordPress.
o Coordinate posting calendars and ensure consistent brand voice and visuals.
o Collaborate on ideas for campaigns that can drive audience growth and monetization.

Channels & Content Details
[YouTube / TikTok Style Short-Form Content]
We currently operate two YouTube channels, with an emphasis on short-form content (YouTube Shorts):
1. MyHealthyFoodLife YouTube Channel
o URL: MyHealthyFoodLife YouTube Channel
o Focus: Healthy food restaurant reviews and sharing healthy food information.
o Responsibilities:
? Create and edit short-form videos (under 1 minute) based on footage provided from the US and other countries.
? Optimize titles, thumbnails, and descriptions for reach and engagement.
2. Celebrities Diet and Healthy Eating Channel
o URL: Celebrities Diet and Healthy Eating Channel
o Focus: Reviews of American celebrities’ healthy lifestyles and eating habits.
o Responsibilities:
? Develop short-form content based on provided topics, articles, pictures, and videos.
? Propose new ideas based on trends in celebrity health, diet, and wellness.

Article & Image Content (Website + Social)
• Create articles related to healthy, trendy, and authentic food for ---------- .
• Use AI tools like ChatGPT to help draft, refine, and structure content.
• Find and incorporate relevant images (stock, AI-generated, or provided) that resonate with our audience.
• Adapt articles into shorter social media posts and captions for Facebook and Instagram.

Tools & Support
• Using AI tools will be crucial for this role.
• We will provide access to ChatGPT (Pro) and Google Workspace / MS Office as needed to support your work in research, writing, planning, and reporting.

Platforms You’ll Manage
• Website: ---------- ( ---------- /)
• YouTube:
o MyHealthyFoodLife YouTube Channel
o Celebrities Diet and Healthy Eating Channel
• Facebook: ---------- Facebook (www.>facebook.com/myhealthyfoodlife)
• Instagram: Future channel growth and content strategy for MyHealthyFoodLife brand.

Key KPIs & Success Metrics
Your performance will be measured by:
• Audience Growth:
o Follower/subscriber growth on YouTube, Facebook, and Instagram
o Growth in website traffic from social channels
• Engagement:
o Likes, comments, shares, watch time, and click-throughs
o Return visitors and time spent on site
• Go-to-Market & Sales Impact:
o Effectiveness of campaigns in driving traffic to the website and other monetization channels
o Contribution to brand visibility and future revenue opportunities

Growth Opportunity & Travel
• This role can grow into a leader position in a short period of time if strong performance is demonstrated.
• As we see clear audience and business growth, you will have the opportunity to hire and manage additional tea ---------- mbers (editors, writers, or social media assistants).
• If performance is good, there will be a business trip to San Francisco (Silicon Valley, US) after 6 months, to join local content planning, restaurant/food spot visits, and strategy sessions.

Additional Information
• Ownership: All content created for this role will be fully owned by ---------- .
• Compensation: Potential cash bonuses and incentives based on performance, growth, and content quality (details to be discussed).
If you’re passionate about healthy food and content creation, and you enjoy growing communities through smart social media marketing, please share:
• Your experience with short-form content, social media, or blogging
• Your ideas and plans on how we can enhance our food lifestyle content and grow our audience across these platforms.