Smarter Launch

Director of Marketing & Go HighLevel Implementation Specialist

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: TYPE OF WORK

Full Time

: SALARY

$1,600.00

: HOURS PER WEEK

40

: DATE UPDATED

Jul 27, 2026

JOB OVERVIEW

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# Director of Marketing & Go HighLevel Implementation Specialist

We're seeking a dynamic Director of Marketing who will lead our marketing initiatives while serving as the technical architect for our Go HighLevel client implementations. This unique hybrid role combines strategic marketing leadership with hands-on technical expertise in marketing automation and client onboarding.

## Expectations:

**Marketing Strategy & Execution**
- Develop and execute comprehensive marketing strategies across digital channels
- Oversee SEO strategy, content marketing, and social media presence
- Create and optimize marketing funnels and conversion strategies
- Analyze marketing metrics and ROI to drive data-informed decisions
- Build and maintain our brand presence across all channels

**Go HighLevel Implementation**
- Design, customize, and deploy existing HighLevel snapshots for new clients
- Build complex automation workflows, including multi-step campaigns and conditional logic
- Configure and integrate webhooks for seamless third-party connections
- Set up and optimize sales pipelines, appointment booking systems, and CRM structures
- Troubleshoot technical issues and provide solutions for client-specific needs

**Client Onboarding & Support**
- Lead the onboarding process for new clients from sales handoff to full implementation
- Conduct training sessions on Go HighLevel features and best practices
- Provide ongoing technical support and strategic guidance to maximize client success
- Document processes and create training materials for client self-service

## Required Qualifications

**Technical Experience**
- Minimum 2 years hands-on Go HighLevel experience with advanced features including:
- Snapshot creation and customization
- Workflow automation and triggers
- Webhook configuration and API integrations
- Custom values, fields, and database management
- Forms, surveys, and landing page builders
- Experience in a SaaS or agency environment
- Familiarity with additional marketing tools (Zapier, Google Analytics, Facebook Ads Manager)
- Basic HTML/CSS knowledge for customization purposes
- Project management experience with multiple concurrent client implementations
- Experience with white-label software deployment

**Communication Systems Expertise**
- Configure phone systems, IVR/phone trees, and call routing within GHL
- Set up SMS/text messaging campaigns and two-way communication flows
- Navigate approval processes for A2P 10DLC registration and compliance
- Ensure all messaging follows TCPA compliance and industry best practices
- Monitor and optimize message delivery rates and engagement
- Knowledge of SMS compliance regulations (TCPA, CTIA guidelines)
- Familiarity with A2P 10DLC registration process and campaign verification

**Marketing Expertise**
- Proven track record in SEO strategy and implementation
- Experience with graphic design tools (Canva, Adobe Creative Suite, or similar)
- Social media marketing across major platforms (Facebook, Instagram, LinkedIn, Google My Business)
- Understanding of marketing analytics and conversion optimization
- Email marketing automation and segmentation strategies

## What Success Looks Like
- Seamless onboarding of new clients within established timelines
- Increased client retention through effective implementations and support
- Measurable improvement in client marketing metrics
- Development of scalable processes and documentation
- Positive client feedback and testimonials

## Compensation
- You will receive a base salary of up to $1,600/mo depending on your level of expertise. In addition to this, you will also be able to participate in revenue sharing after your first year.

SKILL REQUIREMENT

Marketing Automation GoHighLevel Team Leadership

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Smarter Launch

Director of Marketing & Go HighLevel Implementation Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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