Digital Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

Php 30,000- Php50,000

: HOURS PER WEEK

40

: DATE UPDATED

Mar 19, 2026

JOB OVERVIEW

**Please include a link to your CV/Resume when applying

Work Schedule: PST (Pacific Standard Time), 10:00 AM – 7:00 PM
Work Setup: 100% Remote
Salary Range: PHP 30,000 – PHP 50,000 per month (based on experience and performance)
About the Role

We are seeking a highly analytical and performance-driven Digital Marketing Specialist to fully own and scale our Google advertising ecosystem.

This role is strictly focused on Google Ads — including Search, Display, Performance Max, and remarketing. You will be directly accountable for improving ROAS, reducing CPA, and scaling profitable campaigns.

This is not a general digital marketing role. We are looking for someone who understands Google’s algorithm, bidding mechanics, intent-based targeting, and performance scaling at a strategic level.

What You’ll Do

Own Google Ads Performance

Architect, launch, and scale campaigns across:
- Google Search (Brand, Non-Brand, Competitor)
- Performance Max
- Display Network
- Remarketing campaigns

Build structured account frameworks aligned with business revenue goals.
Implement and optimize smart bidding strategies (tCPA, tROAS, Maximize Conversions, value-based bidding).
Drive Measurable Growth

Monitor campaign performance daily and take proactive optimization actions.
Continuously improve:
- ROAS
- Cost per Acquisition (CPA)
- Conversion rates
- Qualified lead or revenue generation

Conduct search term mining and negative keyword management.
Reallocate budgets toward top-performing campaigns.
Execute structured A/B testing of:
- Ad copy
- Landing page alignment
- Bid strategies
- Audience signals (for Performance Max)

Ensure Tracking & Attribution Accuracy

Oversee proper implementation of:
- GA4
- Google Tag Manager
- Conversion tracking
- Enhanced Conversions

Audit data accuracy and ensure reporting reflects real performance.
Align paid traffic performance with CRM and sales outcomes where applicable.
Own Reporting & Scaling Strategy

Deliver weekly performance summaries with clear action plans.
Develop performance forecasts and scaling projections.
Identify growth opportunities based on data trends and intent segmentation.
What We’re Looking For

Required Experience

4–6 years of hands-on Google Ads experience.
Proven track record managing and scaling monthly ad budgets.
Strong expertise in:
- Search intent targeting and keyword clustering
- Account structure strategy
- Performance Max campaign optimization
- Smart bidding and automation strategies
- Remarketing funnel strategies

Experience with GA4, Google Tag Manager, and advanced conversion tracking.
Strong analytical skills with the ability to interpret data and drive decisions.
Experience improving ROAS and reducing CPA in a performance-driven environment.
Nice to Have

Experience in e-commerce or lead generation campaigns.
Experience working with high AOV or competitive markets.
Google Ads Certifications.
Experience with landing page CRO collaboration.

SKILL REQUIREMENT

Google Tag Manager Google Ads Google Analytics

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Digital Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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