LinkedIn & Google Ads Infrastructure Setup - Complete Configuration

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TYPE OF WORK

Gig

SALARY

$5-$8/hr

HOURS PER WEEK

20

DATE UPDATED

Nov 5, 2025

JOB OVERVIEW

GIG TYPE: One-Time Project
TIMELINE: 2-3 Weeks
After a successful implementation there may be follow-on work to monitor and update campaigns.

PROJECT OVERVIEW
We need an expert to set up our complete LinkedIn and Google Ads infrastructure from the ground up. This is a one-time setup project where you'll configure everything so we can take it from there and manage it ourselves with minimal tweaks.
Once complete, we'll have a fully functional B2B ad ecosystem ready to launch and optimize in-house. We already have the keywords and copy defined for the ads, we need help with the set-up.

________________________________________
WHAT WE NEED
LinkedIn Setup
• Create and configure our LinkedIn Ads account
• Build optimized B2B awareness campaign structure
• Set up ad tagging for engagement tracking (video views, clicks, page visits)
• Create audience segments (website visitors, ad engagers, custom lists)
Google Remarketing Setup
• Install and verify Google Tag Manager on our website
• Install LinkedIn Insight Tag
• Create Google Search remarketing audience lists from LinkedIn traffic
• Create Google Display remarketing audience lists
• Build pre-configured remarketing campaign templates (ready to launch)
Tracking & Compliance
• Configure cross-domain tracking
• Set up GDPR & CCPA-compliant tagging
• Implement conversion tracking through GTM and LinkedIn Insight Tag
Deliverables
• Fully configured, ready-to-launch LinkedIn Ads account with first awareness campaign
• Verified pixels and tags installed on website
• Active audience segments documented and exported
• Pre-built Google Search and Display remarketing campaign templates
• Clear documentation on all setup (so we know what's there)
• 1-hour walkthrough call explaining everything
________________________________________
REQUIRED SKILLS
• 3+ years managing LinkedIn and Google Ads campaigns
• Expert-level proficiency with Google Tag Manager
• Strong understanding of audience segmentation and remarketing
• Experience with GDPR/CCPA compliance in ad setup
• Ability to create clear, usable documentation for non-technical handoff
• Strong communication (we'll need a brief walkthrough call at the end)
________________________________________
WHAT SUCCESS LOOKS LIKE
• Everything is installed correctly and tested
• We understand what was built and why
• We can launch campaigns and adjust audiences ourselves without your support
• Documentation is clear enough that we don't need to come back with questions
________________________________________
HOW TO APPLY
Please provide:
• Your experience with LinkedIn Ads + Google Ads setup (links to portfolios or case studies if available)
• Your approach to this type of project
• Your estimated timeline and any questions about our needs

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