Senior Marketing Coordinator

Senior Marketing Coordinator
Status: Full-Time (Remote)
Reports To: CEO / CMO
Time Zone: Must overlap with U.S. Central Standard Time

About Lux & Nyx
At Lux & Nyx, we design products that empower the modern, on-the-go woman — where luxury meets purpose.
Our award-winning handbags and accessories combine intentional design, versatility, and sustainability, helping women move seamlessly from work to travel to play.
We’ve been featured in Forbes, Refinery29, NPR, and Marie Claire, and are expanding rapidly through retail marketplaces and direct-to-consumer (D2C) channels.
As we scale, we’re seeking a Senior Marketing Coordinator who can bring structure, precision, and creativity to our fast-growing marketing operations.

???? Role Purpose
The Senior Marketing Coordinator owns the execution and synchronization of the entire marketing calendar — ensuring campaigns, promotions, and product storytelling launch seamlessly across D2C, retail, email, and social channels.
This person bridges creative storytelling, performance marketing, and operational rigor — coordinating across teams to ensure every marketing effort is on brand, data-informed, and optimized for growth.
SEO experience is a strong plus — enabling this person to connect search intent, product visibility, and content discoverability into the broader marketing strategy.

???? Core Responsibilities
1. Marketing Calendar & Campaign Management
-Maintain and manage the master marketing calendar across D2C, retail, PR, and influencer initiatives.
-Coordinate campaign timelines, ensuring asset delivery, approvals, and on-time launches.
-Translate high-level strategy into clear, actionable execution plans.
-Partner with the Influencer Outreach & Social Media Manager to align campaign narratives, tone, and timing.

2. Email Campaigns & CRM
-Manage and execute campaigns in Klaviyo — setup, segmentation, testing, QA, and performance tracking.
-Collaborate with the creative team on email visuals and copy flow.
-Analyze open rates, CTR, and revenue impact; share insights weekly.
-Maintain CRM segmentation logic to improve personalization and lifecycle targeting.

3. Retail & Marketplace Promotions
-Plan and manage retail campaign schedules (Nordstrom, Macy’s, etc.) in coordination with Ops and Finance.
-Ensure pricing, promos, and copy updates are consistent across Shopify and marketplaces.
-Write and update product descriptions and headlines using SEO-informed best practices.
-Monitor retail page rankings and improve visibility through refined metadata and tagging.

4. SEO & Content Optimization
-Conduct keyword research for product pages, blogs, and landing pages.
-Collaborate with the UX/Design team to enhance page structure and user experience.
-Optimize copy for discoverability while maintaining Lux & Nyx’s premium brand voice.
-Track and report organic search performance, CTRs, and traffic by channel.

5. PR & Media Coordination
-Maintain press lists, contact databases, and press kit updates.
- Coordinate media and influencer product send-outs, ensuring alignment with launch calendars.
- Track coverage, inbound mentions, and share press performance summaries with leadership.

6. Analytics, Department Reporting & Optimization
- Pull weekly marketing and sales reports (email CTR, campaign ROI, retail performance).
- Consolidate data from email, retail, social, and SEO into unified performance reports.
- Flag opportunities or underperforming areas for leadership discussion.
- Provide actionable recommendations to improve engagement and sales efficiency.
- Collaborate with Finance on campaign ROI, forecasting, and budget tracking.

7. Cross-Functional Collaboration
- Act as the central liaison between marketing, operations, design, and product.
- Manage workflow and tasks in ClickUp, ensuring accountability and visibility.
- Ensure product launches, visuals, and copy all align with planned campaigns and promotions.

8. Shopify System Coordination
- Manage basic Shopify updates, including product listings, inventory status, pricing edits, and tagging.
- Cross-check listings to ensure alignment with campaigns and promos.
- Coordinate with Ops on product readiness before campaign launches.

???? Ideal Experience & Skills
Education & Background
- 3–5 years experience in marketing coordination, e-commerce, or digital campaign execution.
- Hands-on experience with Shopify, Klaviyo, and Google Sheets (required).
- Background in SEO optimization or keyword-driven content strategy preferred.
- Previous experience with fashion, lifestyle, or consumer brands is a plus.

Technical Skills
- Tools: Klaviyo or Similar (Must), Shopify (Must), Google Sheets (Must), ClickUp, Canva, Google Analytics (Must), Ahrefs/SEMRush (or similar) (Must).
- SEO: Familiar with keyword research, on-page optimization, and reporting tools.
- Strong understanding of marketing analytics and ROI measurement.

Technical & Soft Skills
- Excellent English writing and communication.
- Strong organizational and analytical skills.
- Comfortable managing multiple deadlines across teams.
- Eye for detail, accuracy, and process improvement.
- Familiarity with ClickUp or similar project management tools.