Performance Creative Strategist / Video Ads Lead

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: TYPE OF WORK

Any

: SALARY

$1,000 – $1,500 USD (+bonuse)

: HOURS PER WEEK

TBD

: DATE UPDATED

Nov 5, 2025

JOB OVERVIEW

About the Company

We are a dynamic performance marketing team that builds and scales e-commerce projects across Europe.
Our products with a “wow-effect” are sold in multiple countries, and our core strength lies in deep performance marketing expertise.

Our team includes specialists in creatives, media buying, design, and analytics — and now we’re looking for a Performance Creative Strategist / Video Ads Lead who can help turn found materials into high-performing video ads for TikTok and Meta.

Position: Performance Creative Strategist (UGC-based Video Ads)

We’re looking for a performance-driven creative mind who knows how to turn existing content (TikTok, YouTube, Douyin) into scroll-stopping ad videos that convert.
You won’t need to deal with UGC creators, production, or casting — your focus is purely on building ads that sell.

You’ll be working closely with our team of editors (mainly from the Philippines) and will have full visibility of creative results through Atria, allowing you to iterate and scale what works.

What You’ll Do
- Analyze and research trending video ads on TikTok, Meta, YouTube, Douyin, etc.
- Identify strong hooks, angles, and emotional triggers that drive conversions.
- Write short scripts and voice-over timings (15–35 sec videos).
- Build clear briefs for editors (in Trello / ---------- ) with shot logic, text cues, and transitions.
- Review final edits, provide feedback, and ensure the creative flow feels native and impactful.
- Analyze creative performance (CTR, CPA, Hook Rate) via Atria and propose iterations.

You’re Perfect for This Role If You
- Have hands-on experience with e-commerce video ads (Facebook / TikTok).
- Understand the psychology behind scroll-stopping hooks and conversion storytelling.
- Know how to structure videos: Hook ? Problem ? Demo ? Proof ? CTA.
- Can write voice-over copy with accurate timing and rhythm.
- Have basic knowledge of editing — enough to talk to editors in their language.
- Are comfortable working with performance data and optimizing for CPA.
- Have strong attention to pacing, visuals, and emotional flow.

Tools We Use
- Trello
- ----------
- Atria
- Google Drive
- Notion

What We Offer
- Remote full-time or part-time position.
- Fixed monthly salary + bonus tied to creative performance (CPA / profit-based).
- Opportunity to grow into a Creative Director role overseeing multiple editors.
- Dynamic international team with fast feedback loops and full creative ownership.

Key Performance Indicators (KPIs)
- CPA within target range.
- Hook Rate and CTR improvement per iteration.
- Number of winning creatives produced monthly.

How to Apply

Send us:
- A short intro about your experience with performance video ads.
- Portfolio
- (Optional) Your favorite ad on ---------- or Facebook and why it works.

SKILL REQUIREMENT

Creative Writing Advertising Video Editing

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Performance Creative Strategist / Video Ads Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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