Marketing Technical & Automation Specialist (GoHighLevel Expert)

Company: Mill Creek Marketing
Location: Remote
Time Zone: 9am-5pm CST, Mon–Fri
Hours: Full-time (30-40 hrs/wk)
Pay: $8 - $10/hr depending on experience

THE ROLE

Mill Creek Marketing is hiring a Marketing Technical & Automation Specialist to build, maintain, and improve the systems that power our clients’ marketing and sales pipelines.

This role is for someone who is deeply experienced in GoHighLevel and marketing tech infrastructure — not a beginner.

You will be responsible for the technical backbone of client delivery, ensuring that funnels, websites, tracking, automations, and integrations are built correctly and operating smoothly.

This is not a task-only role.

We are looking for someone who:

• Understands how marketing systems actually work
• Can take direction and run with projects independently
• Identifies opportunities to improve systems and client experience
• Builds clean, reliable infrastructure that scales

ABOUT MILL CREEK MARKETING

Mill Creek Marketing helps residential contractors grow their businesses without creating more chaos.

We specialize in building the marketing and sales systems contractors need to scale profitably — including lead generation, pipeline management, automation, and sales system infrastructure.

Our clients rely on us not just for marketing, but for the systems behind the marketing.

OUR CORE VALUES (ROOTS)

Raise The Standard
Outwork Bad Days
Opportunity Mindset
Take Extreme Ownership
Simplify & Systematize

WHAT YOU WILL BE RESPONSIBLE FOR

You will own the technical setup and optimization of marketing and sales systems for our clients and for us as an agency.

This includes:

GoHighLevel System Builds

• Full CRM setup for new clients
• Pipeline builds and automation workflows
• Smart lists, triggers, custom values, and tagging structures
• Email/SMS campaign deployment
• Lead routing and notification systems

Funnel & Website Development

• Building funnels inside GoHighLevel
• Building landing pages and websites in WordPress
• Form integrations and conversion optimization
• Ensuring mobile responsiveness and fast page load

Marketing Tracking Infrastructure

• Installing and verifying Meta Pixel events
• Setting up Google Tag Manager tracking
• Troubleshooting conversion tracking issues
• Implementing attribution tools such as Cometly or Hyros

Integrations & Automation

• Connecting tools via Zapier or Make
• Managing webhooks and API integrations
• CRM integrations and automation logic
• Troubleshooting broken automations

Systems Optimization

• Identifying broken or inefficient workflows
• Improving automation and pipeline structures
• Recommending system improvements
• Reducing operational friction for the team

WHAT SUCCESS LOOKS LIKE IN THIS ROLE & ON THIS TEAM

Within the first 30-45 days you will:

• Launch new client GHL setups within 5–7 days of onboarding
• Deploy reactivation campaigns within 48–72 hours
• Ensure tracking and pixels are firing correctly across platforms
• Reduce automation errors and tech issues
• Improve internal systems and documentation

The best candidates will also proactively suggest improvements like:

• New automation opportunities
• Better tracking setups
• More efficient workflows
• Improvements to the client experience

REQUIRED EXPERIENCE

You should already be comfortable working independently inside the following systems:

GoHighLevel

• Workflow automation
• Pipeline setup
• Smart lists and tagging
• Custom values and triggers
• A2P setup and SMS/email automation

WordPress

• Landing page builds
• Funnel page creation
• Plugin configuration
• Form integrations

Marketing Tracking

• Meta Pixel setup and event verification
• Google Tag Manager
• Conversion tracking troubleshooting
• Attribution tools like Cometly or Hyros

Technical Skills

• Zapier or Make integrations
• DNS/domain troubleshooting
• Script embeds and event tracking
• Automation logic (if/then triggers)

THE KIND OF PERSON WHO THRIVES IN THIS ROLE

You may be a great fit if you:

• Are extremely detail-oriented and very thorough
• Naturally think in systems and processes
• Enjoy solving technical problems
• Take ownership of your work without being chased or micromanaged
• Are comfortable figuring things out independently when needed

You don't wait to be told every little step and sub-step. You take the objective and direction given to you and execute it intelligently, asking for help when you've exhausted your other resources.

COMMUNICATION EXPECTATIONS

We run a high-accountability team and rely on clear, proactive communication.

You will be expected to:

• Check Slack and ClickUp daily
• Communicate blockers or confusion early
• Update tasks and progress consistently in ClickUp
• Respond promptly during main working hours (9am-5pm CST)

THIS ROLE IS DEFINITELY NOT A GOOD FIT FOR YOU IF:

• You need step-by-step instructions for everything
• You frequently miss details, rush through work, or often have to correct or redo your work
• You disappear for long periods without communication
• You are not comfortable troubleshooting technical issues
• You take feedback personally and are hurt by it, rather than as a chance to grow and get better

THIS ROLE IS A GOOD FIT FOR YOU IF:

• You enjoy building marketing systems
• You like fixing broken tech and improving processes
• You are highly organized, thorough, and detail-oriented
• You want to grow with a fast-moving team

HOW TO APPLY

Send us a message with the subject line: "Ricky Bobby Tech Specialist"

Record us a personalized 3-5 minute Loom video where you:

- Introduce yourself and your background
- Explain your experience as a technical specialist working in GHL
- Walk through 1-2 case studies (blur any sensitive info) where you built or improved a system or workflow
- Show how you self-QA your work to avoid errors
- Tell us why you believe you are the perfect fit for this specific role at Mill Creek Marketing

Attach your resume, and any relevant screenshots, references, or portfolio links.