Retention & Lifecycle Email Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

45,000 - 65,000 PHP / month

: HOURS PER WEEK

40

: DATE UPDATED

Oct 9, 2025

JOB OVERVIEW

About SimplyGood

SimplyGood (www.simplygood.sg) is a fast-growing, sustainability-driven home care brand from Singapore.
We make eco-friendly, waterless, and plastic-free cleaning products like Laundry Detergent Sheets and Refill Tablets - designed to make green living simple, affordable, and effective.

We’re scaling rapidly across Southeast Asia (Singapore & UAE) through our DTC eCommerce platform, subscriptions, and marketplaces, and are now looking for an experienced Retention & Lifecycle Marketing Specialist to help us drive customer engagement, retention, and repeat purchase growth.

Role Overview

You will own and execute SimplyGood’s retention and lifecycle strategy across Email & SMS (via Klaviyo) - from segmentation, automation, and A/B testing to campaign optimization and performance tracking.

We’re looking for someone who can operate independently, move fast, and translate data into meaningful actions that improve LTV, repeat purchase rate, and total email revenue contribution.

This is a full-time remote role (40 hrs/week) reporting directly to the founder and Marketing Manager in Singapore.

Key Responsibilities

Email & SMS Campaign Execution
- Plan, write, design and deploy 3-4 email Klaviyo campaigns per month aligned with marketing and promotional calendars.
- Implement A/B tests on subject lines, content, CTAs, and send times to improve open and click rates.
- Produce on-brand, high-performing email assets.

Lifecycle Flow Management
- Build, audit, and optimize key automation flows - Welcome, Cart Abandonment, Browse, Post-Purchase, Winback, Replenishment, and VIP.
- Ensure flows have smart logic, updated dynamic blocks, and personalized segmentation logic.
- Continuously test, improve, and scale high-converting flows to increase conversion rates and flow-attributed revenue.

Segmentation & List Growth
- Manage advanced audience segmentation (RFM, engagement tiers, product interest, geography).
- Maintain list hygiene, reduce unsubscribes, and grow active profiles month over month.
- Build & optimize signup forms, pop-ups, and landing pages to improve lead capture and engagement.

Reporting & Optimization
- Own weekly and monthly performance reporting — open rate, CTR, conversion rate, and revenue attribution.
- Provide actionable insights and recommendations to improve lifecycle strategy.
- Benchmark and report against industry KPIs and internal targets.

Cross-Functional Collaboration
- Work closely with performance marketing (Meta/TikTok) and creative teams for campaign synergy.
- Collaborate with operations and product teams for bundle creation, replenishment triggers, and new product launches.
- Support customer retention campaigns, loyalty and referral programs.

Requirements
- 3+ years experience in Email & Lifecycle Marketing for eCommerce / DTC brands.
- Proven track record managing Klaviyo (automation, segmentation, campaign execution).
- Experience driving measurable revenue growth through retention and CRM.
- Strong copywriting and analytical skills — able to create, test, and iterate.
- Self-starter with excellent project management skills and attention to detail.
- Comfortable working remotely, managing own schedule, and delivering independently.
- Bonus: Experience in Shopify, Google Analytics, or SMS marketing.

SKILL REQUIREMENT

Email Marketing Klaviyo Email Copywriting

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Retention & Lifecycle Email Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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