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TYPE OF WORK
Full Time
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SALARY
500+
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HOURS PER WEEK
TBD
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DATE UPDATED
Mar 20, 2026
???? About the Role
We’re looking for a Creative Director who lives and breathes ideas — someone who understands how to turn attention into action through storytelling, hooks, and powerful visuals.
You’ll be leading creative direction for our real estate and Airbnb education campaigns, helping us produce scroll-stopping ads that inspire people to learn how to build cash flow using creative real estate strategies.
Your role will be to brainstorm, strategize, and direct the production of high-converting ad creatives — using AI tools, competitor research, and creative experimentation.
If you’re the kind of person who loves to say, 'Let’s try this angle…' and thrives in a high-speed, testing-driven marketing environment, this is your dream role.
???? Key Responsibilities
- Lead creative direction for ad campaigns across
- Develop unique hooks, scripts, and storyboards for video ads targeting real estate and Airbnb audiences
- Use AI tools (ChatGPT, Midjourney, Runway, etc.) to brainstorm, write, and design ad ideas
- Research and model top-performing competitor ads, then test multiple creative iterations daily
- Direct designers and editors to ensure ad visuals match marketing angles
- Constantly analyze ad performance, iterate quickly, and double down on winners
- Keep a pulse on market trends, viral formats, and what’s working in short-form video
- Collaborate with marketing and media buying teams to align creative strategy with data insights
???? Tools & Skills You’ll Use
- ChatGPT / Claude / Perplexity – for copy and idea generation
- Midjourney / Leonardo / Runway / Pika Labs – for AI visual and video creation
- CapCut / After Effects / Premiere Pro – for video editing and storyboarding
- Canva / Photoshop / Figma – for ad design mockups
- Meta Ads Library, TikTok Creative Center – for competitor and trend research
- Google Drive, Slack, Notion, Sheets – for collaboration and tracking
???? Ideal Candidate Traits
- Creative thinker who’s not afraid to test bold ideas
- Understands marketing psychology and how to craft attention-grabbing hooks
- Knows how to analyze ad performance and optimize creatives
- Passion for AI tools and staying on the cutting edge of creative tech
- Comfortable working in a fast-paced, testing-heavy environment
- Experience in real estate, finance, or education-based marketing (preferred)
- Can produce or direct multiple ad concepts per day
- Excited to bring imagination + structure to a creative process that drives measurable results
???? Compensation & Perks
- Base Pay: Competitive (depending on experience)
- Bonuses & Incentives: Based on ad performance (CPA, CTR, ROAS improvements)
- Schedule: Flexible hours (EST overlap preferred)
- Payments: Bi-weekly via Wise or PayPal
- Long-term opportunity to lead a creative team as we scale
- Access to AI tools, mentorship, and ad spend data for testing and experimentation
- Freedom to experiment, fail fast, and innovate
???? How to Apply
Please include the following in your application:
1. A 1–2 minute video introducing yourself and your creative philosophy
2. A link to your portfolio or previous ad creatives (especially video ads)
3. A short breakdown of how you approach creating hooks or ad angles
4. List AI tools you’ve used for creative work (visuals, scripts, editing, etc.)
5. Optional: Include an example of a real estate or education ad you admire and why it works
???? Questions
1. What AI tools have you used for ad creation or creative ideation?
2. How do you come up with and validate hooks for paid ads?
3. What’s your process for modeling competitor ads and making them original?
4. How many ad variations do you think should be tested weekly?
5. Do you have experience working in real estate, education, or online marketing industries?
6. What’s your favorite current ad format or style on TikTok or Meta?
7. Why do you think you’re a strong fit for a creative leadership role like this?
