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TYPE OF WORK
Full Time
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SALARY
1200
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HOURS PER WEEK
40
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DATE UPDATED
Oct 2, 2025
This is a role that rewards those with the ambition to grow as a digital marketer.
Our portfolio of brands offers the perfect opportunity to test new strategies, drive serious growth for the world’s biggest creator brands and make your mark on some of the most exciting start-ups in the D2C space.
As a Meta Ads Specialist, you will be responsible for planning, executing, and optimizing advertising campaigns on Meta's platforms.
You will be responsible for achieving month on month growth for our portfolio of D2C products, Digital apps and creator courses.
Your goal will be to spend more on each ad account every month without sacrificing profitability.
You will work directly on a 1-1 basis with our Head of Growth, Creative Strategist and Reporting team with the chance to fully own the channel of meta ads and mould our growth strategy over time.
Key Responsibilities:
- Input into and execute digital marketing strategies across paid media (Paid Social)
- Deploy the digital marketing budget, lead performance tracking and forecasting.
- Daily campaign management - optimising campaigns to deliver campaign objectives.
- Monitor and analyse daily key marketing metrics, including customer acquisition cost (CPA), LTV and return on ad spend (ROAS).
- Work 1-1 with our Head of Growth, Creative Strategists & Reporting team to ensure we’re scaling ad spend profitably month on month
- Explore, test and implement new acquisition channels and retention strategies.
- Stay updated with industry trends, best practices, and emerging technologies in digital marketing to drive innovation and growth.
The kind of attitude we’re looking for:
- A naturally curious problem solver
- The ability to work across multiple projects at the same time at pace
- Ability to work solely across Genflow and our portfolio of brands
- Is able to communicate in-depth and daily about the performance of ad accounts
- Care and attention to detail on all ad uploads to ensure links, copy and placements are correct before publishing live
- A genuine willingness to roll up their sleeves and get work done and make things happen, whether it’s reporting, analysis, execution or jumping on a call with a client
- A willingness to learn, improve and refine their craft
- Someone who’s naturally interested in creators, social commerce and social content
- You need to be willing to work fast across multiple projects, and to deadlines, and take pride in your work: what we do is high profile, and we need people who are high-performers who want to succeed.
Ideal Skills + Experience:
- A minimum of 3 years in digital marketing experience, ideally in an agency environment or with experience in managing multiple accounts at the same time
- Experience working with high-growth start-up D2C brands
- Experience in growing digital products like courses, apps and coaching programs using ads
- An expert-level understanding of Meta Campaigns is required
- Proficiency in analysing campaign data using analytics tools (e.g.,
- Demonstrated success in developing and executing customer acquisition and retention strategies.
- Excellent understanding of key marketing metrics, including CAC, LTV, conversion rates, and ROAS.
Ideal tech stack:
- Foreplay
- Motion
- Databox / supermetrics
- Google sheets / Microsoft excel
- Google analytics
OTHER DETAILS:
- Full-time position only
- Monday - Friday 9am - 6pm UK time zone
- Remote locations
