Media Buyer - Meta

Facebook / Meta Ads Media Buyer — Lead Generation

JT Media is a marketing agency that helps healthcare companies recruit new job candidates and generate qualified private-pay home care clients through digital advertising.

We are looking for an experienced Facebook / Meta Ads Media Buyer to manage campaigns across multiple client accounts, develop and test new advertising angles, and consistently improve lead quality and cost per lead.

Home Care Experience Is Highly Preferred

If you have previously managed Meta Ads specifically for non-medical home care agencies, please make this clear at the beginning of your application and include examples of your results.

Direct experience generating caregiver applicants, private-pay home care leads, or other types of leads for non-medical home care agencies is a major advantage and may qualify you for increased compensation.

What We're Looking For

We are NOT looking for someone who simply knows how to launch Facebook campaigns and make basic optimizations.

We want a media buyer who understands direct-response marketing to cold audiences and knows how to systematically find new ways to generate qualified leads.

You should be comfortable researching an unfamiliar market, understanding the target customer, identifying their problems and motivations, developing new angles and offers, creating ads around those ideas, testing them, analyzing the results, and continuously improving performance.

You should genuinely enjoy the process of researching, creating, testing, analyzing, and finding winners.

Your Primary Responsibilities

Media Buying & Campaign Management

Manage Meta advertising campaigns across multiple client accounts. Launch campaigns, monitor performance, optimize budgets and targeting, troubleshoot problems, and work to consistently improve lead quality and cost per lead.

Cold Traffic Marketing

Develop advertising specifically designed to convert people who have never heard of the client before. You should understand how messaging, offers, creative, targeting, and funnels work together when advertising to cold audiences.

Market & Customer Research

Research the industries and markets we advertise in to deeply understand the target customer.

Identify customer personas, pain points, motivations, objections, desires, and triggers that can be turned into effective advertising.

Angles & Offer Development

Continuously search for new ways to position our clients' services.

Develop and test new hooks, angles, messaging, offers, and concepts rather than relying indefinitely on existing winning ads.

Creative Testing

Build structured creative testing strategies and use AI tools to develop new static ad creatives and variations.

You should understand why you're testing something, what variable you're testing, and what the results tell you—not simply create random variations.

Audience & Funnel Strategy

Build and manage appropriate audiences, including lookalike and retargeting audiences, and understand how targeting and funnels should change based on the stage of the customer journey.

Performance Analysis

Analyze campaign and creative performance to determine what is working, what isn't, and what should be tested next.

We want someone who can turn advertising data into actionable decisions.

Reporting

Provide clear updates on campaign performance, creative tests, lead costs, results, learnings, and upcoming tests so our team always understands what is happening within our accounts.

Team Collaboration

Communicate consistently through Microsoft Teams, execute strategies developed with leadership, and proactively contribute your own ideas for improving campaign performance.

Ideal Candidate

You:

Have proven experience managing Facebook / Meta Ads and can provide case studies or actual results.
Understand how to generate leads from cold traffic.
Understand direct-response advertising and lead generation.
Know how to research a market and deeply understand the target customer.
Know how to develop and test new advertising angles, hooks, offers, messaging, and creatives.
Understand how to structure tests and use performance data to determine what to test next.
Have strong knowledge of lookalike audiences, retargeting audiences, funnels, and Meta campaign structure.
Have experience creating static advertising creatives using AI tools.
Have strong written and verbal English communication skills.
Have experience using Microsoft Teams or similar communication platforms.
Are highly responsive during working hours.
Have exceptional attention to detail.
Have a reliable internet connection and computer.

Strongly Preferred: Previous experience running Meta Ads for non-medical home care agencies, particularly caregiver recruitment and/or private-pay client acquisition.

Experience with healthcare, recruitment, or other lead-generation campaigns is also valuable.

Schedule

Monday–Friday
9:00 AM–5:00 PM Eastern Time

As JT Media continues to grow, there will be opportunities for increased responsibility and compensation.

Payment Structure

$250/week, paid weekly

Candidates with significant, proven non-medical home care Meta Ads experience may qualify for higher compensation.

How to Apply

Please email or message us with:

Your resume in PDF format.
A short introduction explaining why you believe you're a strong fit for this position.
Examples, screenshots, or case studies showing results fro ---------- ta Ads campaigns you've personally managed.
A brief explanation of the types of businesses, offers, and audiences you've advertised to.
Any experience you've had advertising for non-medical home care agencies. Please include specific results whenever possible.
Relevant professional references we can contact (optional, but preferred).
A screenshot of your internet speed test.
Your preferred days and times for an interview, including your timezone.

IMPORTANT: Begin your application with the word "MANGO" so we know you've read the entire job description and understand the position.

Qualified candidates will be contacted to schedule an interview.