Marketing And analytics Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

Full Time

SALARY

$700 -$1000 month

HOURS PER WEEK

40

DATE UPDATED

Aug 14, 2025

JOB OVERVIEW

Marketing Analytics Specialist

Company Overview
Preservation Company is a family-owned e-commerce business specializing in architectural antiques, reclaimed pieces, vintage goods, furniture, art, and gifts. With a passion for historic preservation and timeless design, we offer unique items that blend history with modern homebuilding and remodeling. We are seeking a talented Marketing Analytics Specialist to join our team and drive data-informed strategies that enhance our online presence and customer engagement through analytics and demographic insights.


Job Summary
We are looking for a skilled Marketing Analytics Specialist with expertise in analyzing performance across social media, Google, and email channels, as well as leveraging demographic data to refine customer targeting. In this role, you will monitor metrics, generate insights, and optimize campaigns based on data. The ideal candidate is analytical, strategic, and passionate about using data to achieve measurable marketing results. This is a full-time position reporting to the Marketing Manager.


Key Responsibilities
Marketing Analytics
- Monitor and analyze performance metrics for social media campaigns (e.g., Facebook, Instagram, TikTok, LinkedIn), Google Ads, and email marketing using tools like Google Analytics, Facebook Insights, and email platforms (e.g., Mailchimp or Klaviyo).
- Generate reports on key KPIs such as engagement rates, conversion rates, ROI, and audience growth; provide actionable insights to improve campaign effectiveness.
- Conduct A/B testing and multivariate experiments to optimize ad spend and content strategies.

Demographic Targeting and Customer Insights
- Research and segment target demographics using data from analytics tools, surveys, and market research to identify customer personas and preferences.
- Develop targeted marketing strategies that dial in on specific audience groups, improving personalization in ads, emails, and content.
- Track demographic trends and adjust campaigns to enhance customer acquisition and retention.

General Marketing Support
- Assist in planning and executing integrated marketing campaigns across digital channels.
- Stay updated on industry trends, algorithm changes, and best practices in digital marketing analytics.
- Collaborate with cross-functional teams (e.g., sales, design) to align analytics efforts with business objectives.

Qualifications and Requirements
- 3+ years of experience in marketing analytics, with a focus on digital channels.
- Proficiency in marketing analytics tools: Google Analytics (GA4), Google Ads, social media analytics platforms, and email marketing software.
- Strong understanding of marketing demographics, audience segmentation, and persona development.
- Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
- Proficiency in Microsoft Office/Google Workspace; familiarity with CRM tools (e.g., HubSpot) and data visualization tools (e.g., Tableau) is a plus.

VIEW OTHER JOB POSTS FROM:
SHARE THIS POST
facebook linkedin
  BENCHMARKS  
Loading Time: Base Classes  0.0021
Controller Execution Time ( Jobseekers / Job )  0.0142
Total Execution Time  0.0170
  GET DATA  
No GET data exists
  MEMORY USAGE  
1,505,592 bytes
  POST DATA  
No POST data exists
  URI STRING  
jobseekers/job/Marketing-And-analytics-Specialist-1446127
  CLASS/METHOD  
jobseekers/job
  DATABASE:  onlinejobs (Jobseekers:$db)   QUERIES: 13 (0.0069 seconds)  (Hide)
0.0003   SELECT *
                                
FROM exrates
                                WHERE rate_name 
'USD-PHP' 
0.0006   SELECT *
FROM `employer_jobs`
WHERE `job_id` = 1446127
 LIMIT 1 
0.0003   SELECT *
FROM `employers`
WHERE `employer_id` = 842176
 LIMIT 1 
0.0003   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `miscON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1446127
AND `misc`.`idIS NULL 
0.0004   SELECT e.business_namee.logoe.websitee.rebill_datee.date_added member_datehitsDATEDIFF('2026-04-18',ej.date_added) duration_daysDATEDIFF('2026-04-18',e.rebill_date) duration_rebillej.*, e.deactivate FROM employers eemployer_jobs ej WHERE e.employer_id ej.employer_id AND
                                   ((
e.user_level >= '500' AND ej.date_added <= e.rebill_date)
                                   OR 
e.employer_id '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-04-18',ej.date_added) <= 14 ))
                                   AND 
e.deactivate != AND ej.deleted AND job_id '1446127' 
0.0002   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1446127 
0.0021   UPDATE employer_jobs SET hit_counts '***Aug-14-2025=183***Aug-15-2025=41***Aug-16-2025=8***Aug-17-2025=12***Aug-18-2025=6***Aug-19-2025=7***Aug-20-2025=5***Aug-21-2025=4***Aug-22-2025=3***Aug-23-2025=3***Aug-24-2025=1***Aug-25-2025=2***Aug-26-2025=1***Aug-27-2025=2***Aug-28-2025=2***Aug-29-2025=1***Aug-30-2025=1***Aug-31-2025=3***Sep-01-2025=3***Sep-02-2025=1***Sep-03-2025=4***Sep-06-2025=1***Sep-08-2025=1***Sep-09-2025=2***Sep-12-2025=4***Sep-13-2025=1***Sep-15-2025=5***Sep-18-2025=1***Sep-20-2025=1***Sep-21-2025=1***Sep-22-2025=1***Sep-24-2025=1***Sep-25-2025=2***Sep-27-2025=1***Sep-28-2025=1***Sep-30-2025=1***Oct-03-2025=1***Oct-05-2025=1***Oct-09-2025=1***Oct-13-2025=1***Oct-17-2025=2***Oct-19-2025=1***Oct-20-2025=1***Oct-23-2025=1***Oct-30-2025=1***Nov-19-2025=2***Nov-24-2025=4***Nov-25-2025=1***Nov-29-2025=4***Dec-04-2025=2***Dec-13-2025=4***Dec-16-2025=1***Dec-30-2025=1***Jan-03-2026=2***Jan-05-2026=4***Jan-12-2026=1***Jan-16-2026=1***Jan-17-2026=1***Feb-08-2026=1***Feb-18-2026=1***Mar-08-2026=1***Mar-15-2026=1***Mar-20-2026=1***Mar-21-2026=1***Mar-22-2026=1***Mar-24-2026=1***Mar-25-2026=1***Apr-15-2026=1***Apr-18-2026=2' WHERE job_id'1446127'  
0.0007   UPDATE employer_jobs SET monthly_hits '***Aug-2025=285***Sep-2025=32***Oct-2025=10***Nov-2025=11***Dec-2025=8***Jan-2026=9***Feb-2026=2***Mar-2026=7***Apr-2026=3' WHERE job_id'1446127'  
0.0003   SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id '' AND job_id '1446127' AND status LIKE 'sent%' ORDER BY id DESC  
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1446127 
0.0003   SELECT COUNT(*) AS `numrows`
FROM `employer_jobs`
WHERE `employer_id` = '842176'
AND `date_added` >= '2022-06-08' 
0.0009   select from teasers 
0.0002   SELECT FROM skill_categories WHERE skill_cat_id='' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)