Executive Assistant, Sales & Student Success Coordinator

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About Us:
Cure Advanced Aesthetics Institute is a premier aesthetics and beauty school committed to excellence in education, student success, and professional growth. We specialize in preparing future beauty and medical aesthetics professionals with hands-on training, cutting-edge curriculum, and a supportive learning environment. Our mission is to empower students with the skills, confidence, and business knowledge to thrive in their careers.

Executive Assistant, Sales & Student Success Coordinator

Position Summary

Cure Advanced Aesthetics Institute is seeking a highly organized, professional, articulate, dependable, and sales-minded Executive Assistant, Sales & Student Success Coordinator to work closely with the Director of the Institute.

This is a unique hybrid position combining Executive Assistant responsibilities, student support, appointment scheduling, sales, lead follow-up, coaching-program promotion, and enrollment support.

Because this individual will work directly with the Director and frequently communicate on behalf of the Director and Institute, professionalism, confidentiality, organization, responsiveness, punctuality, and excellent communication are essential requirements of this position.

The successful candidate must be comfortable speaking with prospective students by telephone and helping them understand both our in-person and online educational opportunities. They must also be able to confidently promote the Director’s coaching programs, schedule appointments and consultations, follow up with leads, and help turn interest into enrollment or sales.

This position requires someone who can anticipate needs, stay several steps ahead, follow through without constant reminders, and represent the Director and Institute professionally.

Direct Support to the Institute Director

This individual will work very closely with the Director and will be expected to provide dependable executive-level administrative support.

Responsibilities include:

* Assist the Director with daily administrative and organizational responsibilities.
* Help manage the Director’s appointments, meetings, consultations, calls, and priorities.
* Schedule and confirm appointments.
* Provide reminders regarding important appointments, meetings, deadlines, and follow-ups.
* Maintain organized records of tasks assigned by the Director.
* Keep track of outstanding assignments and ensure they are completed.
* Assist with preparing information needed for meetings and appointments.
* Help organize documents, digital files, communications, and administrative information.
* Take notes during meetings when requested and document action items.
* Follow up with team members regarding assignments or information needed by the Director.
* Help protect the Director’s time by appropriately organizing requests, calls, appointments, and priorities.
* Assist with special projects assigned by the Director.
* Maintain strict confidentiality regarding business, student, employee, financial, and leadership matters.

The employee must be able to receive an assignment, understand the expected outcome, organize the necessary steps, and follow the assignment through to completion.

Punctuality, Responsiveness & Organization

Because this individual will work directly with the Director, promptness and reliability are non-negotiable expectations of this position.

The employee must:

* Be punctual and prepared to begin work at the scheduled time.
* Respond promptly to communications from the Director.
* Complete assignments by the assigned due date and due time.
* Maintain an organized task-management system.
* Keep accurate notes regarding assignments and follow-ups.
* Prioritize urgent and time-sensitive responsibilities.
* Communicate proactively when additional information is needed.
* Never allow an important assignment, appointment, prospect, or follow-up to be forgotten because of poor organization.
* Provide appropriate progress updates without requiring the Director to repeatedly ask for the status of an assignment.
* Anticipate upcoming needs whenever reasonably possible.
* Demonstrate excellent attention to detail.
* Maintain an organized calendar and appointment system.
* Confirm important appointments and meetings in advance.

Telephone Communication & Professional Representation

This individual will frequently be one of the first voices prospective students and clients hear.

The candidate must speak clearly, confidently, professionally, and warmly over the telephone.

Responsibilities include:

* Answer and make professional telephone calls.
* Communicate confidently with prospective students.
* Return telephone calls promptly.
* Conduct follow-up calls with leads.
* Explain programs accurately and enthusiastically.
* Listen carefully to prospective students’ goals and concerns.
* Ask appropriate questions to determine what the prospective student is seeking.
* Build rapport while maintaining professional boundaries.
* Communicate information clearly without sounding scripted or robotic.
* Properly document important conversations.
* Represent the Director and Institute professionally during every interaction.

Sales & Enrollment Support

Although this position includes executive-assistant responsibilities, sales is an important component of the role.

The employee must be comfortable discussing tuition, program value, schedules, online options, career goals, payment options, and next steps with prospective students.

Responsibilities include:

* Speak with individuals interested in enrolling in Institute programs.
* Explain available in-person and online educational opportunities.
* Understand the primary benefits and selling points of each assigned program.
* Help prospective students identify programs aligned with their goals.
* Communicate the value of our educational programs confidently.
* Address common questions and reasonable objections.
* Follow up with prospective students who have not yet made an enrollment decision.
* Encourage qualified prospects to complete applications and enrollment steps.
* Schedule admissions consultations when appropriate.
* Follow up after consultations.
* Maintain detailed notes regarding prospective students.
* Identify high-interest prospects and communicate those opportunities to the appropriate team member.
* Help move prospective students from inquiry ? conversation ? appointment ? application ? enrollment.

The employee should be comfortable asking for the next step and helping a qualified prospective student move forward rather than simply providing information and ending the conversation.

Coaching Program Sales & Marketing

A major responsibility of this position will be assisting the Director with the promotion and growth of coaching programs and other professional offerings.

Responsibilities include:

* Learn the Director’s coaching programs, services, target audience, benefits, pricing, and enrollment process.
* Confidently explain coaching opportunities to potential clients.
* Market coaching programs through approved channels.
* Respond to coaching inquiries.
* Conduct initial conversations with prospective coaching clients.
* Schedule qualified prospects for consultations with the Director.
* Follow up with prospects after consultations when requested.
* Help convert coaching inquiries into paying clients.
* Assist with email, text, social media, and other promotional campaigns.
* Help develop promotional ideas for coaching programs.
* Assist with webinars, workshops, speaking engagements, virtual events, and other promotional opportunities.
* Maintain an organized database of coaching prospects and clients.
* Re-engage previous prospects when appropriate.
* Help identify potential partnerships, speaking opportunities, referral sources, and audiences for the Director’s programs.

Appointment Setting & Calendar Management

The employee will be responsible for helping maintain an efficient appointment process.

Responsibilities include:

* Schedule consultations and appointments.
* Confirm appointments in advance.
* Send reminders when appropriate.
* Reschedule appointments professionally when necessary.
* Maintain accurate calendar information.
* Prevent unnecessary scheduling conflicts.
* Collect appropriate information before scheduling important meetings or consultations.
* Document the purpose of appointments so the Director is prepared.
* Follow up with individuals who miss scheduled consultations.
* Maintain an organized list of prospects requiring appointments or follow-up.
* Help maximize the Director’s available time by ensuring appointments are purposeful and properly organized.

Lead Management & Follow-Up

The employee will assist with managing prospective students and coaching leads.

Responsibilities include:

* Respond promptly to new leads.
* Organize prospects within the appropriate CRM, spreadsheet, or lead-management system.
* Maintain accurate contact information.
* Document conversations and next steps.
* Schedule follow-up dates.
* Maintain accurate lead statuses.
* Identify leads requiring immediate attention.
* Re-engage older leads.
* Follow established telephone, email, and text follow-up processes.
* Ensure qualified leads are not forgotten.
* Track appointments, applications, sales, and enrollments.
* Work with other team members to ensure leads are properly handled.

Every qualified lead should have a status, next step, and follow-up plan.

Student & Customer Support

This position will also assist with creating a positive experience for prospective and current students.

Responsibilities include:

* Respond to general student questions professionally.
* Assist newly enrolled students with understanding their next steps.
* Help students identify the correct department or staff member for specific concerns.
* Follow up when requested to ensure student concerns have been addressed.
* Maintain professional boundaries with students.
* Document significant student concerns.
* Escalate serious concerns to the appropriate leadership member.
* Communicate with patience while maintaining efficiency.
* Help students feel welcomed, respected, and supported.

Marketing & Promotional Support

The employee should have a basic understanding of marketing and a willingness to actively help promote programs.

Responsibilities may include:

* Assist with social media marketing.
* Help promote programs, events, coaching opportunities, and enrollment periods.
* Assist with email and SMS marketing campaigns.
* Help develop promotional ideas.
* Assist with lead-generation campaigns.
* Help identify potential community partnerships and promotional opportunities.
* Coordinate promotional activities with other team members.
* Follow up with leads generated through marketing campaigns.
* Provide leadership with feedback regarding common questions and objections received from prospects.
* Recommend ways to improve messaging based on conversations with prospective students.

Artificial Intelligence & Technology

The ideal candidate should be comfortable using modern technology and willing to learn new systems.

Experience with or willingness to learn the following is preferred:

* Artificial intelligence tools
* CRM and lead-management systems
* Google Workspace
* Google Sheets
* Google Calendar
* Zoom
* Kajabi
* Google Classroom
* GoHighLevel
* Leadpages
* Email marketing platforms
* SMS marketing platforms
* Online scheduling systems
* Social media platforms

The employee should be able to use AI appropriately to improve productivity, organize information, assist with communication, generate marketing ideas, and streamline repetitive administrative responsibilities.

Team Collaboration

Although this individual will work closely with the Director, they must also work effectively with the entire Institute team.

Responsibilities include:

* Communicate professionally with staff and leadership.
* Coordinate information between the Director and appropriate team members.
* Follow up on delegated assignments when requested.
* Work collaboratively with admissions, marketing, education, and administrative personnel.
* Participate in meetings when required.
* Accept constructive feedback professionally.
* Implement requested changes promptly.
* Help maintain a positive and productive working environment.
* Avoid workplace gossip and inappropriate conversations.
* Maintain confidentiality regarding sensitive leadership, employee, student, and business information.

Required Skills & Characteristics

The successful candidate should demonstrate:

* Exceptional organization
* Strong punctuality and dependability
* Excellent telephone communication
* Professional speaking voice and communication style
* Strong sales ability
* Strong appointment-setting skills
* Customer service experience
* Lead follow-up and nurturing skills
* Excellent written communication
* Strong attention to detail
* Excellent time management
* Ability to prioritize multiple responsibilities
* Ability to meet strict deadlines
* Ability to work independently
* Ability to anticipate needs
* Strong problem-solving skills
* Professional judgment
* Confidentiality and discretion
* Ability to receive and implement feedback
* Ability to learn new technology quickly
* Comfortable working in a fast-moving environment
* Ability to confidently ask prospects to take the next step

Preferred Experience

Preference may be given to candidates with previous experience in:

* Executive assistance
* Personal assistance
* Admissions
* Education sales
* Coaching-program sales
* Appointment setting
* Inside sales
* High-ticket sales
* Lead conversion
* CRM management
* Customer service
* Digital marketing- Google and Meta Ads
* Career education
* Beauty, aesthetics, wellness, or healthcare industries is a plus!

Key Performance Expectations

Performance may be evaluated based on:

* Punctuality and attendance
* Responsiveness to the Director
* Organization and accuracy
* Appointment-setting results
* Appointment show rate
* Lead response time
* Follow-up completion
* Coaching consultations scheduled
* Coaching-program sales
* Student inquiries converted into applications
* Applications converted into enrollments
* Lead-to-enrollment conversion
* Accuracy of CRM and prospect records
* Completion of assignments by assigned deadlines
* Customer and student service
* Quality of communication
* Ability to anticipate and solve problems
* Contribution to team and organizational goals

The Standard for This Position

This individual will work very closely with the Director of Cure Advanced Aesthetics Institute, which makes trust, discretion, responsiveness, organization, and reliability especially important.

We are not looking for someone who simply waits for a daily list of instructions.

We are looking for someone who can understand the Director’s priorities, keep important responsibilities organized, recognize when follow-up is needed, communicate professionally with prospective students and clients, confidently promote our programs, schedule qualified appointments, and help create sales and enrollment opportunities.

The right person should be able to function as the Director’s right hand in organization, communication, follow-up, sales, and student support.

They should be capable of helping protect the Director’s time while simultaneously helping expand the Director’s reach.

The Goal

This position should ultimately help create a smooth pathway:

Inquiry ? Professional Conversation ? Follow-Up ? Appointment ? Decision ? Sale/Enrollment ? Continued Support

At the executive level, the goal is equally important:

Priority ? Organization ? Action ? Follow-Through ? Completion

We are seeking someone who is dependable enough to be trusted with important responsibilities, personable enough to represent our organization, organized enough to manage multiple priorities, and sales-minded enough to recognize and pursue opportunities for continued growth.