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TYPE OF WORK
Full Time
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SALARY
PHP 60,000 - PHP 80,000
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HOURS PER WEEK
40
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DATE UPDATED
Jul 27, 2025
Job Title: Meta & TikTok Ad Strategist
Location: Remote – Philippines
Type: Full-Time (40 hours/week)
Department: Marketing / Performance
Reports To: Sr. Project Manager
About Us
We are a fast-growing Direct-to-Consumer (DTC) eCommerce brand in the health and wellness space, committed to helping our customers live healthier, happier lives. Our success is driven by a team that values data, creativity, and constant experimentation.
We're now looking for a Meta & TikTok Ad Strategist who’s passionate about paid social, obsessed with performance, and thrives in fast-paced environments.
Your Role
As our Meta & TikTok Ad Strategist, you will lead campaign strategy, execution, and optimization across
Key Responsibilities
Paid Social Strategy & Campaign Execution
* Plan, launch, and manage campaigns across Meta and TikTok
* Manage full-funnel strategies: awareness, consideration, and conversion
* Perform targeting, segmentation, and daily budget optimizations
* Develop testing roadmaps and campaign scaling strategies
Creative Collaboration
* Partner with content and creative teams to brief and optimize ad creatives
* Analyze performance by format, hook, CTA, and messaging
* Leverage Meta Ad Library and TikTok Creative Center for inspiration
Performance Optimization & Reporting
* Track and optimize KPIs: ROAS, CPA, CTR, CVR, etc.
* Conduct A/B testing on creatives, copy, audiences, and placements
* Provide weekly/monthly reporting with clear insights and next steps
Stay Ahead of Trends
* Keep up with algorithm updates, trends, and ad platform changes
* Test new formats, tools, and platform features
* Ensure all creatives are brand-compliant and ad-policy safe
Qualifications
* 2–4+ years hands-on media buying experience on Meta and TikTok
* Proven success managing ?250K–?5M+ in monthly ad spend
* Proficient in Meta Ads Manager, TikTok Ads Manager, and Google Analytics
* Comfortable working with creative teams and UGC/influencer content
* Strong analytical mindset and performance-focused
* Excellent attention to detail and results-driven
Bonus if You Have
* Experience with DTC eCommerce brand(s)
* Knowledge of Shopify, Triple Whale, Northbeam, or other tracking tools
* Creative copywriting or ad storyboard experience
* Basic video editing (CapCut, Premiere Pro, etc.)
What’s in It for You
* 100% remote – work from anywhere in the Philippines
* Flexible schedule with autonomy
* Supportive and creative team environment
* Opportunity to scale high-impact campaigns
* Access to top-tier tools, training, and growth opportunities
How to Apply
Apply now with your CV/Resume, a brief cover letter, and examples of past Meta/TikTok campaigns or results you've managed (optional but preferred).
Please answer the following questions:
1. Do you have a background in e-commerce or digital marketing, particularly in the wellness, health, or skincare industry? If so, could you please specify which company?
2. Are you comfortable using Teramind, a remote work monitoring tool?
3. Can you work full-time (40 hours per week) as an independent contractor? This means working as a self-employed individual or entity providing services under a contract—typically without access to employee benefits, allowances, or statutory entitlements. Are you comfortable with this setup?
4. How many years of Meta & Tiktok Ad Strategist experience do you have?
5. Do you have a proven track record of managing 5–6 figure monthly ad spend with positive ROAS?
6. Do you have strong analytical skills with experience in Ads Manager, TikTok Ads Manager, Google Analytics, etc.?
Only shortlisted candidates will be contacted.
