Meta Ads & Growth-Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

USD $1,200–$1,800 / mo (DOE + performance bonuses)

: HOURS PER WEEK

40

: DATE UPDATED

Jul 7, 2025

JOB OVERVIEW

Why we need you
Larkin Media’s local newsletters are racing past 10 K subscribers in multiple cities. To break through the next ceiling we need a Meta-ads pro who can keep CPA at ¢20 – ¢40 USD, spin up fresh creatives before fatigue hits, and turn TJ’s big-picture growth ideas into measurable wins.

What you’ll handle
Own every Meta campaign—strategy, build, daily optimization for 10 + newsletters.
Design new creatives (static & 15-sec video) including a “Did you know…?” series and an all-placement text-light template.
Rotate assets proactively whenever Meta flags “Creative Limited”; tweak targeting before costs climb.
Report results fast—track CPA, CTR, subs-per-day and propose the next test.
Pitch in on other growth levers (cold email, SparkLoop swaps, welcome flows) when ads are humming.

You thrive if you…
Live inside Ads Manager, speak fluent spreadsheets, and can keep three creative tests running even when the founders are asleep.

Must-haves
2 + yrs hands-on Meta ads
Portfolio of high-performing creatives (static & video).
Daily optimization mindset—no “set it and forget it.”
Crisp written English for ad copy and status reports.
Stable internet + backup and full CST overlap.

Nice-haves
Newsletter growth experience (Beehiiv, Substack, SparkLoop).
Canva/CapCut skills or basic Zapier automation.
Love for U.S. local media and community news.

How to apply
Record a 1–2 min Loom explaining the toughest CPA target you’ve ever hit—and how.
In the Loom description, add your résumé link and one growth hack you swear by.
Apply with subject: Meta Ads Specialist – Your Name.
No Loom, no review. Show us how you’ll keep local news growing and costs shrinking.

SKILL REQUIREMENT

Email Marketing Social Media Content Creation Meta Business Suite

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Meta Ads & Growth-Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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