Email Marketing

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TYPE OF WORK

Part Time

SALARY

96

HOURS PER WEEK

6

DATE UPDATED

Jul 4, 2025

JOB OVERVIEW

We’re a fast-growing DTC brand focused on wellness products — including our hero product, Velari™ Height Gummies. Our mission is simple: create life-changing products and scale them with world-class marketing.

We don’t just want pretty emails. We want clicks, opens, revenue, and profit. That’s where you come in.

???? What We’re Looking For
We're hiring an email & SMS retention expert who is obsessed with results, knows how to create automated flows, launch high-performing campaigns, and push every lever that drives open rates, CVR, and LTV.

This is NOT a basic VA role. You should be someone who has already scaled retention for DTC brands and knows Klaviyo (and ideally Postscript) like the back of your hand.

???? Your Responsibilities
Area What You’ll Do
Flows & Automation • Build and optimize all flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, etc.
• Trigger smart delays, filters, and custom logic based on actions (purchased, opened, clicked, etc.)
Campaign Strategy • Plan and execute email & SMS campaigns for holidays, sales, product drops, and seasonal angles
• Write or work with writers/designers to launch scroll-stopping content
Segmentation & Testing • Test offers, headlines, timing, and creative across segments
• Build A/B tests that maximize open rate, CTR, and CVR
Signup Optimization • Test and optimize popups, quizzes, and incentives (10% vs. bundles vs. lead magnets, etc.)
• Integrate with landing pages and paid traffic funnels
SMS Integration • Build SMS flows for cart abandonment, promotions, welcome offers, and reminders
• Comply with TCPA and best practices while staying aggressive
Performance Reporting • Track and improve KPIs: open rate, click rate, CVR, unsubscribe rate, LTV per segment

? Must-Have Experience:
2+ years in Klaviyo email marketing for DTC/eCommerce brands

Experience writing or managing high-performing email creatives

Deep knowledge of segmentation, deliverability, and timing strategy

Experience building at least 5+ automated flows from scratch

Experience with SMS platforms (Postscript, Attentive, or similar)

Proven results increasing open rate, revenue per recipient, and LTV

Understand A/B testing frameworks, popup tools, and CTA optimization

Familiar with Shopify integrations and tracking attribution

???? Bonus Points If You:
Have experience in supplements, wellness, or beauty

Know how to integrate Intelligems offers into flows

Understand behavioral triggers (purchased X, didn’t open Y, etc.)

Can create simple designs or layout wireframes in Canva or Figma

Use GA4, Triple Whale, or other attribution tools

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