Badass Outdoor Gear

Digital Marketing Manager for Outdoor Ecommerce Brand

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: TYPE OF WORK

Part Time

: SALARY

$700 - $1,400/month

: HOURS PER WEEK

20

: DATE UPDATED

May 15, 2025

JOB OVERVIEW

We’re Badass Outdoor Gear — a fast-growing outdoor and hunting gear brand based in Utah. We sell archery, hunting, firearms outdoor gear, e-bikes, apparel, and lots more through our retail storefront and Shopify online website.

We’re looking for a Digital Marketing Manager to own and execute all marketing tasks so we can grow faster, stay consistent, and drive more online and in-store sales.

You’ll manage and execute:
• Social Media Marketing: Daily posts, Reels, Stories (Instagram, Facebook, TikTok, and others)
• Email Marketing: Weekly campaigns, product launches, seasonal promos (Shopify, Mailchimp or Klaviyo)
• Paid Ads: Build and manage ad campaigns on Meta (Facebook/Instagram) Google, and others
• Content Creation: Create content and assist in creating product videos, reels, blog topics, etc.
• Website Promotions: Keep banners updated, create landing pages, drive seasonal campaigns
• Marketing Strategy: Suggest promotions, partnerships, and ideas to grow revenue
• Analytics: Track KPIs, report wins, tweak what’s not working, provide reports to owner

Required Skills:
• Proven success with eCommerce marketing (preferably on Shopify)
• Comfortable managing Meta & Google Ads
• Skilled in Instagram/TikTok content, trends, and growing a following to increase sales
• Experience with email marketing tools (Shopify, Klaviyo, Mailchimp, etc.)
• Knows how to make marketing visually appealing (graphic tools or outsourcing)
• Organized, self-directed, and responsive. Attention to Detail is a must

Preferred Skills:
• Outdoor/hunting industry experience or familiarity with our target customer
• SEO/blog writing or influencer outreach experience
• Experience working with small teams and wearing multiple hats

Project Scope:
• Ongoing monthly work
• ~15–30 hours/week to start (could grow) depending on your ability
• Flexible hours — Must be available to talk daily with Owner
• Must be a great communicator and take ownership

To Apply, Please:
1. Write a short intro on why you’re the right fit
2. Share examples of brands/accounts/ads/emails you’ve managed
3. Include your monthly or hourly rate
4. Only applicants who apply with a minimum of 7 points and share your portfolio showing work that aligns with our style will be considered.

SKILL REQUIREMENT

eMail Marketing Social Media Content Creation Shopify

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Badass Outdoor Gear

Digital Marketing Manager for Outdoor Ecommerce Brand

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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