Social Media Strategist – Real Estate Branding & Lead Generation

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TYPE OF WORK

Part Time

SALARY

$450-$600

HOURS PER WEEK

20

DATE UPDATED

Mar 25, 2026

JOB OVERVIEW

We are a top-performing real estate team based in California, looking for a skilled and creative Social Media Strategist to lead our organic growth efforts. This is a part-time remote role ideal for someone who understands how to grow a brand without relying on paid ads.

Your Core Responsibilities:
• Develop and manage a content calendar focused on organic growth strategies
• Create engaging content ideas for Instagram, TikTok, YouTube Shorts, and Facebook
• Write compelling captions, hooks, and CTAs that build community and drive engagement
• Use tools like Canva, CapCut, Later, or Metricool for planning and creation
• Track and report content performance weekly with actionable insights
• Stay up to date on trends, hashtags, platform changes, and viral formats
• Collaborate with our team to turn listings, testimonials, and client wins into shareable posts

What We’re NOT Looking For:
This is not a paid ad role. We want someone who can grow reach, engagement, and brand visibility through content strategy, trend awareness, and consistent execution—not boosting posts.

Requirements:
• Proven track record of growing Instagram or TikTok accounts organically
• Strong English writing skills with an eye for storytelling and brand voice
• Real estate or sales content experience preferred (but not required)
• Familiarity with US-based real estate tone and audience
• Ability to work during partial US (PST) hours preferred

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