Rockstar Meta Ads Specialist, AI-First Performance & Creative For Agency | Immediate Hire Weekly Pay

# Meta Ads Specialist, AI-First Performance & Creative

**Company:** White Label Ad Factory
**Location:** Remote, U.S.-aligned timezone preferred
**Type:** Full-Time Contractor
**Schedule:** 9AM–5PM Eastern, Monday through Friday
**Compensation:** Starting at $1,000/month USD, paid weekly, negotiable based on experience

## About White Label Ad Factory

White Label Ad Factory is a performance-focused advertising fulfillment partner helping marketing agencies deliver Meta and Google Ads for their clients.

We operate as the behind-the-scenes advertising team for our agency partners, handling campaign strategy, setup, creative development, management, optimization, and reporting across dozens of local service industries.

We're a high-volume, systems-driven company, but we're also becoming an **AI-first advertising operation**.

We expect our team to understand where digital advertising is going, not just how it worked two years ago.

That means understanding modern Meta advertising, AI-driven delivery systems, creative diversification, automation, and how to use AI throughout the advertising workflow.

## The Role

We're hiring a **Meta Ads Specialist** who can confidently manage approximately **25–35 client accounts simultaneously**.

This is not a traditional media buying position where your primary job is adjusting audiences, changing budgets, and watching dashboards.

Modern Meta advertising has changed.

We're looking for someone who understands that **creative, messaging, offer, data quality, and Meta's machine-learning systems increasingly determine who sees an ad and how campaigns perform.**

You'll be responsible for managing campaigns, analyzing performance, developing testing strategies, creating new advertising concepts, writing direct-response copy, and **producing static ad graphics using AI-powered creative tools.**

You'll work primarily with local lead-generation campaigns across multiple industries using our established strategies, SOPs, frameworks, and account structures.

We provide systems, but we don't want someone who blindly follows them.

When something isn't working, we expect you to figure out:

**What is actually causing the problem, and what is the highest-leverage thing we should test next?**

## You Must Understand Modern Meta Advertising

We're specifically looking for someone who stays current with how Meta advertising actually works today.

You should understand concepts such as:

* Meta's **Andromeda** retrieval and recommendation system
* How Meta's machine learning determines which ads and creative are most relevant to individual users
* The increasing importance of **creative as a targeting and delivery signal**
* Broad targeting and algorithmic audience discovery
* Creative diversification versus simply producing minor variations of the same advertisement
* Creative fatigue and performance decay
* Hook, angle, message, format, and visual testing
* Campaign simplification and avoiding unnecessary fragmentation
* Learning and optimization signals
* Conversion data quality and signal quality
* Pixel and Conversions API fundamentals
* Advantage+ and Meta's increasing use of automated campaign features
* Lead Forms versus landing-page conversion strategies
* Matching creative and messaging to different levels of customer awareness
* Reading performance data without reacting to normal short-term fluctuations
* Understanding when a campaign actually needs intervention and when it needs more data

We don't expect you to memorize every Meta product announcement.

We **do** expect you to actively keep up with major changes to the platform and understand how those changes affect campaign strategy.

If your approach to Meta Ads is still primarily based on finding the perfect interest stack, creating dozens of ad sets, and making constant manual adjustments, this probably isn't the right role.

## Creative Is a Major Part of This Job

We believe creative is one of the biggest performance levers available to advertisers on Meta.

Because of that, **creative production is part of this position.**

You don't need to be a traditional graphic designer.

You do need to understand what makes someone stop scrolling, recognize that an advertisement is relevant to them, understand the message, and take action.

You'll be expected to:

* Develop advertising hooks and angles
* Write direct-response Meta ad copy
* Develop creative concepts around specific marketing hypotheses
* Produce finished static Meta ad graphics using AI tools
* Generate new concepts when existing creative begins losing effectiveness
* Create intentionally different creative styles rather than endless minor variations
* Match visuals and messaging to the target customer
* Analyze which creative themes are producing results
* Use performance data to inform the next creative testing cycle

We want someone who thinks in terms of:

**Research → Hypothesis → Creative → Launch → Data → Learning → Next Creative**

Not:

**Make an ad → Run it → Hope it works.**

## AI-First Expectations

Being **AI-first is a requirement for this position.**

We don't consider AI something you occasionally use to rewrite a headline.

It should be integrated into the way you work.

You'll use AI to assist with:

* Market and customer research
* Competitor research
* Offer analysis
* Developing advertising hooks and angles
* Direct-response copywriting
* Creative strategy and ideation
* **Generating finished static advertising graphics**
* Creating dramatically different creative concepts
* Creating variations of winning concepts
* Campaign analysis
* Identifying patterns across accounts
* Diagnosing performance problems
* Summarizing account activity
* Developing testing plans
* Reporting and communication
* Improving your own workflows and productivity

You don't need to be an AI engineer.

You **do** need to be curious, resourceful, and constantly looking for ways to use AI to produce better work faster.

If your AI experience consists primarily of occasionally asking ChatGPT to rewrite something, this probably isn't the right position.

## Key Responsibilities

* Manage approximately 25–35 active Meta advertising accounts
* Manage Facebook and Instagram campaigns through Meta Ads Manager
* Launch campaigns according to established account structures, naming conventions, SOPs, and strategies
* Monitor campaign performance and make appropriate optimizations
* Understand the business objective behind each campaign rather than optimizing metrics in isolation
* Diagnose underperforming campaigns and identify likely causes
* Determine whether performance issues are related to creative, messaging, offer, audience, conversion experience, tracking, or campaign structure
* Develop testing strategies based on actual performance data
* Develop new hooks, angles, offers, and advertising concepts
* Write and refine direct-response ad copy
* Produce static Facebook and Instagram advertising graphics using AI-powered creative tools
* Build diverse creative variations for structured testing
* Monitor creative fatigue and identify when new creative is needed
* Apply current Meta best practices rather than outdated media-buying tactics
* Use AI throughout campaign management, analysis, and creative development
* Maintain organized account notes and reporting
* Communicate meaningful performance developments clearly
* Collaborate with our internal team and agency partners
* Follow established systems while using independent judgment when circumstances require it
* Continuously look for ways to improve campaign performance and internal efficiency

## What We're Looking For

### Meta Advertising Experience

* 2+ years of hands-on Meta Ads experience
* Strong experience with local lead-generation campaigns
* Experience managing multiple client accounts simultaneously, ideally 25+
* Strong understanding of Meta Ads Manager
* Strong understanding of modern Meta campaign structure and optimization
* Familiarity with Andromeda and Meta's AI-driven advertising ecosystem
* Understanding of creative diversification and creative-led targeting
* Understanding of Meta Lead Ads and website conversion campaigns
* Understanding of Pixel, Conversions API, attribution, and conversion tracking fundamentals
* Ability to analyze an account and determine what's working, what isn't, and what should happen next

### Creative & Direct Response Skills

We're looking for someone with:

* Strong creative instincts
* Direct-response copywriting ability
* Ability to develop compelling hooks
* Ability to identify and develop different advertising angles
* Understanding of customer awareness and intent
* Understanding of how copy, creative, offer, and targeting work together
* Ability to produce usable static advertising graphics with AI tools
* Ability to create genuinely different creative concepts rather than cosmetic variations
* Ability to use campaign data to inform future creative

### AI Skills

You should be able to demonstrate how you're already using AI in your work.

We're particularly interested in candidates who use AI for:

* Advertising research
* Customer research
* Copywriting
* Creative strategy
* Image and graphic generation
* Campaign analysis
* Data analysis
* Workflow automation
* Productivity
* Problem solving

Specific tools will change.

**Your ability to learn and adapt matters more than knowing one particular AI platform.**

## Additional Qualifications

* Fluent written and spoken English
* Strong communication skills
* Highly organized
* Comfortable managing a large account load
* Strong attention to detail
* Comfortable working independently
* Able to follow detailed SOPs and instructions
* Willing to challenge assumptions when the data suggests something different
* Curious and committed to continuous learning
* Reliable and consistent
* Familiarity with GoHighLevel or similar CRMs is a plus
* Dependable internet connection
* Dedicated workspace
* Available **9AM–5PM Eastern, Monday through Friday**

## Compensation & Benefits

* Starting compensation of **$1,000/month USD**
* Negotiable based on experience and demonstrated ability
* Paid weekly
* Remote position
* Established systems and SOPs
* Exposure to dozens of advertising accounts and industries
* Hands-on experience with AI-powered advertising workflows
* Opportunity to develop advanced Meta creative and performance skills
* Long-term opportunity with a growing performance marketing team

## How to Apply

Complete the application here:

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### To Be Considered, Your Application Must Include:

* A short Loom or similar video introducing yourself and explaining your Meta advertising experience
* Your 16Personalities test results: ----------
* Proof that you've successfully managed multiple advertising accounts, such as screenshots, dashboards, account summaries, or other examples
* Examples of Meta ad graphics you've personally created, especially AI-generated creative
* A short explanation of **how you believe Meta advertising has changed over the past 1–2 years**
* A short explanation of **what Andromeda means for Meta advertisers and creative strategy**
* An explanation of how you're currently using AI in your work
* A list of the AI tools you currently use and what you use them for

### One Important Detail

**Please do not message us on OnlineJobs.ph unless you've completed the application first.**

Details matter in our business.

Managing 25–35 advertising accounts requires someone who can follow instructions, stay organized, think critically, and pay attention to the small things.

Following these application instructions is your first opportunity to demonstrate that.