Paid Ads Specialist

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TYPE OF WORK

Full Time

SALARY

1000-1200

HOURS PER WEEK

40

DATE UPDATED

Jun 6, 2026

JOB OVERVIEW

About The Padel School
The Padel School is the world’s leading padel coaching platform, helping players, coaches, and clubs improve their game through online memberships, coaching programs, and strategic partnerships. With a rapidly growing global audience and over 500K+ followers across social channels, we are looking for a Marketing Manager to take our paid social, organic growth, and partnerships to the next level.
If you’re a self-starter, highly organized, and thrive in a fast-paced startup environment, this role is for you. You’ll need to be comfortable wearing multiple hats, driving projects independently, and working in a high-growth industry that moves fast.

Key Responsibilities
1. Paid Social Advertising (Meta, Google, YouTube)
Manage and optimize paid social campaigns (Meta Ads, Google Ads, YouTube) with annual budgets of £50K-£100K.
Drive lead generation, course sales, and membership growth through targeted ads.
A/B test creatives, audiences, and messaging to maximize ROAS and reduce CPA.
Monitor key performance metrics (CTR, CAC, ROAS, LTV) and optimize accordingly.

2. Organic Growth & Content Strategy
Develop and execute organic growth strategies across social media, email, and SEO.
Work closely with our content team to create and distribute high-performing content.
Analyze performance data to improve engagement, conversions, and retention.

3. Data & Performance Tracking
Monitor, track, and report on marketing KPIs, making data-driven decisions.
Implement tracking tools to measure performance and optimize marketing spend.
Continuously test and refine marketing strategies to improve results.

What We’re Looking For
- Self-starter, independent, and highly organized – able to manage projects efficiently in a fast-paced startup environment.
- 3+ years of paid ads experience, preferably in Meta and Google.
- Proven track record in running and scaling paid social campaigns (Meta, Google, YouTube).
- Hands-on experience in performance marketing, funnel optimization, and conversion rate optimization.
- Data-driven mindset – comfortable with analytics and performance tracking.
- Well-versed in project management – able to keep multiple campaigns and initiatives on track.
- Passionate about padel or sports marketing (a big plus!).

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