Paid Ads Specialist (Google Ads & Facebook Ads)

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: TYPE OF WORK

Any

: SALARY

10000

: HOURS PER WEEK

15

: DATE UPDATED

Apr 10, 2025

JOB OVERVIEW

Part-time or Full-time – Contractor or Ongoing Role
Location: Fully Remote (Global Applicants Welcome)
Reports to: Head of Digital Marketing & SEO

About Us

We’re a high-performance digital marketing and SEO agency based in Melbourne. We are known for helping brands scale through strategic online campaigns, smart automation, and conversion-focused tactics. We operate 100% remotely with a small, efficient team. With our dev and VA in place, we’re now looking for a Paid Ads Specialist to manage and optimise ad campaigns across Google and Meta (Facebook & Instagram).

The Role

As our Paid Ads Specialist, your job is simple: drive ROI. You’ll be responsible for building, managing, and improving Google Ads and Facebook/Instagram ad campaigns across multiple client accounts (and some internal brands). You’ll work with Wade to strategise and execute campaigns that are not only data-driven but also convert.

You’ll also collaborate with our designer and developer to produce and test landing pages, creatives, and funnel assets.

Your Responsibilities
• Plan, launch, and optimise Google Ads (Search, Display, Performance Max, YouTube)
• Run and scale Facebook & Instagram Ads (lead gen, retargeting, lookalike audiences, etc.)
• Conduct audience and keyword research for targeting precision
• Set up conversion tracking using Google Tag Manager, GA4, and native platforms
• Write compelling ad copy and suggest creative ideas for designers
• Build basic funnels in GoHighLevel (bonus) or assist with conversion flow setup
• Monitor, report, and improve based on ROAS, CPA, CTR, and conversion goals
• Provide regular updates via Slack and email, using Loom if needed

What Success Looks Like
• 30 Days: You’re confidently managing ad campaigns and reporting results
• 90 Days: You’ve reduced CPAs, improved CTRs, and established solid funnel flows for at least two client campaigns

What You’ll Need
• Proven experience managing Google Ads and Facebook Ads (min. 2 years preferred)
• Strong copywriting skills for headlines, descriptions, and CTA buttons
• Ability to analyse campaign performance and make fast, effective decisions
• Experience setting up conversion tracking (GTM, GA4, pixel events)
• Excellent English communication (written and spoken)
• Self-motivated, organised, and reliable in a remote work setting
• Comfortable using Slack, Gmail, and Google Sheets

Bonus Points For:
• Experience with GoHighLevel
• Familiarity with landing page builders like Unbounce, Leadpages, or WordPress
• E-commerce experience with WooCommerce
• Running A/B tests with Google Optimize or Meta Experiments
• Understanding of full funnel marketing and attribution models

What We Offer
• 100% remote work with flexible hours (15–25 hours/week to start, scalable)
• Competitive pay – hourly or monthly retainer (rates open to discussion)
• A small, drama-free team and straightforward communication
• Opportunity to grow into a lead strategist role if results and fit align
• Exposure to a variety of industries including health, local services, and ecommerce

Tools We Use
• Google Ads, Meta Ads Manager
• Google Tag Manager, GA4
• Slack, Gmail, Google Drive
• GoHighLevel, WordPress, WooCommerce
• Loom (for walkthroughs and feedback)

To Apply

Please include the word “ORANGE” in the first line of your application so we know you’ve read the full brief and can follow instructions. Then send the following
• Your CV or resume
• A short intro explaining your paid ads experience
• Results screenshots or case studies (preferred but not required)
• 1–2 examples of a campaign you built or scaled and why it worked

SKILL REQUIREMENT

Google Ads Facebook Ads Ads Management

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Paid Ads Specialist (Google Ads & Facebook Ads)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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