Full Time
1000
40
Apr 20, 2026
We are a fast-growing New Zealand based digital marketing agency that partners with global brands to deliver data-driven results. We specialise in SEO, content marketing and PR campaigns that build authority, visibility, and engagement. We are seeking a talented and creative digital PR publicist who can lead our dynamic team and help secure high-authority media coverage and editorial backlinks.
As a Digital PR Publicist, you’ll be responsible for crafting compelling digital PR campaigns that earn top-tier media coverage, drive high-quality backlinks, and amplify our clients' online presence. You will ideate story angles, build media lists, pitch to journalists, and track coverage across industries such as tech, beauty, health, finance, and lifestyle.
Key Responsibilities
Digital PR Campaign Creation
Plan and execute creative, newsworthy campaigns designed to attract media attention and high-authority links.
Media Outreach & Relationship Building
Proactively pitch stories to journalists, editors, bloggers, and influencers. Build and nurture long-term relationships with media contacts.
Storytelling & Content Creation
Create press releases, media kits, data-led stories, thought leadership articles, and newsjacking content to tie into trending topics.
Media List Development
You'll have access to top media database and monitoring tools such as Muck Rack, as well as access to LinkedIn Sales Navigator contact lists/
Performance Reporting
Track PR campaign results including media placements, backlink acquisition, domain authority of publications, referral traffic, and brand mentions.
Collaboration
Work closely with SEO, content, and social media teams to align messaging and maximize the reach of digital campaigns.