Senior Google Ads Strategist - Full-Funnel Optimization Expert

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

Any

SALARY

$1000.00/month USD

HOURS PER WEEK

40

DATE UPDATED

Mar 25, 2025

JOB OVERVIEW

Senior Google Ads Strategist - Full-Funnel Optimization Expert

Overview
- We're seeking an exceptional Google Ads expert who can own and optimize the entire advertising funnel. This is not an entry-level position - we need someone who can strategize, execute, and achieve measurable business outcomes through masterful campaign management and conversion optimization.

Core Responsibilities
- Own the complete Google Ads funnel from strategy development to performance analysis
- Architect sophisticated campaign structures across Search, Display, Shopping, Video, and App campaigns
- Craft high-converting ad copy that drives qualified traffic and speaks directly to target audiences
- Build and optimize landing pages with strong focus on conversion rate optimization
- Implement precise tracking systems (Google Tag Manager, conversion tracking, custom events)
- Analyze user behavior and optimize the conversion funnel to maximize ROI
- Develop comprehensive attribution models to accurately measure campaign impact
- Continuously test and refine campaigns through rigorous A/B testing methodologies

Technical Requirements
- Proven mastery of Google Ads platform with 4+ years of hands-on campaign management
- Advanced proficiency with Google Tag Manager and conversion tracking implementation
- Demonstrated expertise in landing page creation and optimization using CRO principles
- Strong data analysis capabilities using Google Analytics 4 and Google Ads reporting
- Experience with script automation and API integration for advanced campaign management
- Ability to develop audience segmentation strategies based on user behavior data
- Proficiency with bid management tools and automated bidding strategies

Essential Qualifications
- Verifiable track record of increasing ROAS and conversion rates for previous clients/employers
- Portfolio showcasing successful full-funnel campaigns with measurable results
- Google Ads certification with specialized certifications in Search, Display, and Measurement
- Strong technical understanding of how tracking, pixels, and conversion attribution work
- Experience optimizing campaigns across different industries and budget levels

What Makes You Stand Out
- Experience with CRM integration and lead qualification processes
- Ability to develop customer journey maps and align ad strategy accordingly
- Knowledge of competitor analysis tools and strategic positioning
- Experience managing monthly ad spends of $10,000+ with positive ROI

VIEW OTHER JOB POSTS FROM:
SHARE THIS POST
facebook linkedin
  BENCHMARKS  
Loading Time: Base Classes  0.0011
Controller Execution Time ( Jobseekers / Job )  0.0217
Total Execution Time  0.0241
  GET DATA  
No GET data exists
  MEMORY USAGE  
1,513,168 bytes
  POST DATA  
No POST data exists
  URI STRING  
jobseekers/job/Senior-Google-Ads-Strategist-Full-Funnel-Optimization-Expert-1342395
  CLASS/METHOD  
jobseekers/job
  DATABASE:  onlinejobs (Jobseekers:$db)   QUERIES: 13 (0.0147 seconds)  (Hide)
0.0003   SELECT *
                                
FROM exrates
                                WHERE rate_name 
'USD-PHP' 
0.0004   SELECT *
FROM `employer_jobs`
WHERE `job_id` = 1342395
 LIMIT 1 
0.0004   SELECT *
FROM `employers`
WHERE `employer_id` = 321713
 LIMIT 1 
0.0009   SELECT COUNT(*) AS `numrows`
FROM `t_thread` `t`
LEFT JOIN `t_thread_misc` `miscON `t`.`id` = `misc`.`thread_id`
WHERE `t`.`job_id` = 1342395
AND `misc`.`idIS NULL 
0.0007   SELECT e.business_namee.logoe.websitee.rebill_datee.date_added member_datehitsDATEDIFF('2026-04-17',ej.date_added) duration_daysDATEDIFF('2026-04-17',e.rebill_date) duration_rebillej.*, e.deactivate FROM employers eemployer_jobs ej WHERE e.employer_id ej.employer_id AND
                                   ((
e.user_level >= '500' AND ej.date_added <= e.rebill_date)
                                   OR 
e.employer_id '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-04-17',ej.date_added) <= 14 ))
                                   AND 
e.deactivate != AND ej.deleted AND job_id '1342395' 
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1342395 
0.0010   UPDATE employer_jobs SET hit_counts '***Mar-25-2025=96***Mar-26-2025=47***Mar-27-2025=25***Mar-28-2025=8***Mar-29-2025=3***Mar-30-2025=2***Mar-31-2025=5***Apr-01-2025=1***Apr-02-2025=1***Apr-03-2025=6***Apr-04-2025=2***Apr-06-2025=1***Apr-07-2025=2***Apr-08-2025=4***Apr-12-2025=1***Apr-13-2025=1***Apr-17-2025=1***Apr-18-2025=1***Apr-24-2025=3***Apr-27-2025=4***Apr-29-2025=2***Apr-30-2025=2***May-02-2025=1***May-03-2025=1***May-04-2025=1***May-06-2025=2***May-08-2025=2***May-09-2025=3***May-10-2025=2***May-11-2025=6***May-12-2025=1***May-13-2025=3***May-14-2025=5***May-15-2025=2***May-16-2025=16***May-17-2025=3***May-19-2025=2***May-20-2025=1***May-21-2025=2***May-22-2025=6***May-23-2025=1***May-25-2025=5***May-26-2025=2***May-28-2025=3***May-29-2025=2***May-30-2025=1***May-31-2025=3***Jun-01-2025=3***Jun-02-2025=3***Jun-03-2025=3***Jun-04-2025=1***Jun-05-2025=3***Jun-08-2025=1***Jun-09-2025=2***Jun-12-2025=3***Jun-16-2025=1***Jun-18-2025=2***Jun-19-2025=2***Jun-21-2025=1***Jun-23-2025=2***Jun-26-2025=3***Jun-27-2025=1***Jun-28-2025=3***Jul-01-2025=2***Jul-05-2025=1***Jul-07-2025=1***Jul-08-2025=1***Jul-09-2025=1***Jul-10-2025=1***Jul-12-2025=1***Jul-16-2025=2***Jul-19-2025=1***Jul-22-2025=1***Jul-23-2025=1***Jul-25-2025=1***Jul-30-2025=1***Jul-31-2025=1***Aug-14-2025=2***Aug-23-2025=1***Aug-25-2025=2***Aug-28-2025=2***Sep-03-2025=1***Sep-23-2025=3***Sep-28-2025=1***Sep-30-2025=1***Oct-02-2025=1***Oct-03-2025=1***Oct-07-2025=1***Oct-23-2025=1***Nov-03-2025=1***Nov-04-2025=1***Nov-05-2025=1***Nov-14-2025=1***Nov-15-2025=1***Nov-17-2025=2***Nov-19-2025=1***Dec-02-2025=2***Dec-05-2025=1***Dec-09-2025=1***Dec-14-2025=1***Dec-19-2025=1***Dec-20-2025=1***Dec-26-2025=1***Jan-05-2026=3***Jan-09-2026=1***Jan-17-2026=2***Feb-01-2026=2***Feb-12-2026=1***Feb-17-2026=1***Feb-22-2026=1***Feb-25-2026=1***Feb-27-2026=1***Feb-28-2026=1***Mar-03-2026=1***Mar-10-2026=1***Mar-18-2026=1***Mar-24-2026=1***Mar-25-2026=1***Mar-26-2026=4***Apr-03-2026=1***Apr-13-2026=1***Apr-17-2026=1' WHERE job_id'1342395'  
0.0008   UPDATE employer_jobs SET monthly_hits '***Mar-2025=186***Apr-2025=32***May-2025=76***Jun-2025=34***Jul-2025=16***Aug-2025=7***Sep-2025=6***Oct-2025=4***Nov-2025=8***Dec-2025=8***Jan-2026=6***Feb-2026=8***Mar-2026=9***Apr-2026=3' WHERE job_id'1342395'  
0.0009   SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id '' AND job_id '1342395' AND status LIKE 'sent%' ORDER BY id DESC  
0.0003   SELECT *
FROM `employer_jobs_skills` `ejs`
LEFT JOIN `skills_categories` `scON `ejs`.`skill_id` = `sc`.`id`
WHERE `job_id` = 1342395 
0.0066   SELECT COUNT(*) AS `numrows`
FROM `employer_jobs`
WHERE `employer_id` = '321713'
AND `date_added` >= '2022-06-08' 
0.0019   select from teasers 
0.0003   SELECT FROM skill_categories WHERE skill_cat_id='' 
  HTTP HEADERS  (Show)
  SESSION DATA  (Show)
  CONFIG VARIABLES  (Show)