MARKETING SPECIALIST

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: TYPE OF WORK

Any

: SALARY

TBD

: HOURS PER WEEK

20

: DATE UPDATED

Feb 24, 2025

JOB OVERVIEW

POSITION: MARKETING SPECIALIST
JOB SUMMARY: Responsible for developing and implementing strategies to attract new patients and retain existing ones. Enhance patient engagement, increasing brand visibility, and driving growth through targeted marketing strategies with a definite timeline.?

REPORTS TO: Operations Manager (OM), Chief Executive Officer (CEO)
WORKING DAYS: Monday to Friday
WORKING HOURS: Flexible with a minimum of 20 hours per week

DUTIES AND RESPONSIBILITIES:

Marketing Strategy Development:

Conduct market research: Analyze the local healthcare landscape, identify competitors, and understand target patient demographics.
Develop a comprehensive marketing plan: Define objectives, target audience, key messages, and specific strategies for attracting new patients.
Create a brand identity: Establish a strong brand image that resonates with the clinic's values and target audience.
Develop marketing materials: Design and produce brochures, newsletters, blogs, flyers, website content, social media posts, and other promotional/educational materials.

Marketing Execution:

Manage online presence: Optimize the clinic's website for search engines (SEO), create engaging social media content, and manage online reputation through reviews to improve patient outreach.
Implement digital marketing campaigns: Run targeted advertising campaigns on Google, Facebook, LinkedIn, and other online platforms.
Organize events and promotions: Host health fairs, community events, and promotional campaigns to engage potential patients.
Manage relationships with local media: Build relationships with journalists and media outlets to secure positive coverage of the clinic.

Patient Relationship Management:
Develop patient referral programs: Create for existing patients to refer new patients. Focus on initiatives that prioritize patient engagement, ensuring that every campaign or program enhances the overall patient experience.
Implement patient satisfaction surveys: Gather feedback from patients to identify areas for improvement.
Maintain a strong online presence: Respond to reviews and inquiries promptly to build trust and credibility.

Reporting and Analysis:

?Track key performance indicators (KPIs): Monitor website traffic, lead generation, conversion rates, and other metrics to assess the effectiveness of marketing campaigns.
?Prepare regular reports: Analyze data and provide insights to the Operations Department and Executive Committee to inform future marketing decisions. Have a timeline for every plans and proposals.

Additional Responsibilities:

Stay up-to-date on industry trends: Continuously research and learn about new marketing technologies and best practices in the primary care clinics.
Collaborate with other departments: To attend the scru ---------- eting at least thrice a week and Executive Committee Meeting once a week. Work closely with the clinic's medical staff, administrative team, and other departments to align marketing efforts with overall business goals.
Undertake other related tasks as assigned.

SKILL REQUIREMENT

Social Media Management Graphic Design Strategic Planning

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MARKETING SPECIALIST

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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