Social Media & Influencer Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

$600/mo

HOURS PER WEEK

48

DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

We are looking for a Social Media & Influencer Marketing Specialist to support our growing home lighting brand. This role focuses on social media management, influencer collaborations, content creation, and e-commerce content.

Key Responsibilities

Social Media Management

Manage and grow our Facebook, Pinterest, and YouTube accounts.
Plan, create, and publish engaging social media content.
Optimize titles, captions, keywords, hashtags, and posting strategies for each platform.
Track key metrics such as reach, engagement, follower growth, views, CTR, and outbound clicks.
Identify high-performing content and continuously test new creative ideas.
Stay up to date with trends in home décor, interior design, lighting, and lifestyle content.

Influencer Marketing

Manage the full influencer collaboration process, from research and outreach to content delivery and performance tracking.
Identify and evaluate influencers based on content quality, audience fit, engagement, and brand relevance.
Communicate with influencers regarding collaborations, product seeding, timelines, and content requirements.
Prepare and follow up on collaboration briefs and deliverables.
Collect and organize influencer-generated photos, videos, Reels, Shorts, and UGC for future marketing use.
Build and maintain relationships with high-quality influencers and content creators.
Experience working with home décor, interior design, or lifestyle influencers is a plus.

Content Creation

Create and edit social media images, graphics, short-form videos, thumbnails, Reels, and Shorts.
Comfortable using tools such as Canva, Photoshop, CapCut, or similar platforms.
Able to repurpose existing product, blog, customer, and influencer content for different social media platforms.
Experience using AI tools for image, video, or content creation is a plus.

Shopify & E-commerce Content

Familiar with Shopify and product uploading.
Upload and update product titles, images, descriptions, tags, collections, and other product information.
Assist with product page and website content optimization.
Maintain accurate and well-organized product content.

Blog & SEO

Assist with blog planning, editing, publishing, and content coordination.
Understand basic SEO principles, including keyword research, page titles, meta descriptions, internal linking, and content optimization.
Repurpose blog content into social media posts for Pinterest, Facebook, YouTube, and other channels.
Work with the team to improve organic traffic through content and SEO.
Requirements
Good written and spoken English.
Hands-on experience with Facebook, Pinterest, and YouTube.
Familiarity with the complete influencer marketing workflow.
Basic image editing and video editing skills.
Familiarity with Shopify product management and product uploads.
Basic understanding of blog content, content marketing, and SEO.
Good visual sense and an understanding of content that appeals to U.S. audiences.
Strong communication, organization, and follow-up skills.
Able to review performance data and learn from high-performing content.
Experience in home décor, lighting, interior design, e-commerce, or DTC brands is preferred.
What We Value

We are not necessarily looking for someone highly senior. We value creativity, good visual taste, strong execution, willingness to learn, attention to detail, and a good understanding of what makes social media content perform well.

Working Hours:
Monday to Saturday, 9:00 AM to 6:00 PM (U.S. time), Sundays off.
Please do not apply if unable to work these hours.

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