Senior SEO Manager | B2B & Local SEO | AI Search (GEO) Specialist

I'm all about innovating and making things better. I'm always on the lookout for new technologies to improve processes. I'm involved in a bunch of digital marketing groups to stay on top of the latest trends. I am also organized process oriented. Being part of these groups not only keeps me updated but also helps me brainstorm and implement fresh ideas to drive results. I am passionate about SEO and digital marketing space. And I believe that there is nothing better than waking up to a job you love to do.

10+ years optimizing Google Business Profiles, local landing pages, citations, and map pack rankings for service-area and multi-location businesses. For an assisted living facility I grew lead generation by 233% and cut vacancy by 75% through local search alone. I handle GBP setup and optimization, NAP consistency, citation cleanup, review strategy, local schema, and multi-location site architecture.

15+ years across the full digital marketing mix for US, Canadian, and Australian clients. Organic search and content marketing are my core, supported by Google Ads and Meta Ads campaign management, email and landing page work, GA4 and Looker Studio reporting, and marketing automation I build myself in Google Apps Script and Make. I connect the channels rather than running them in isolation, and I report in revenue terms rather than platform metrics.

15+ years optimizing pages to rank. Title tags, meta descriptions, heading structure, internal linking, image optimization, URL structure, and complete schema markup including Article, FAQ, Service, and Breadcrumb. I optimize for search intent first, then for extraction, so pages earn featured snippets and get cited inside AI answers from ChatGPT, Google AI Overviews, and Perplexity. I work in Surfer SEO, Semrush, and Screaming Frog, and I implement the changes myself rather than handing over a list.

15+ years planning, producing, and optimizing content that ranks. I build topic maps and content clusters from keyword and search intent research, write briefs writers can actually follow, and run content audits that identify what to update, consolidate, or remove. I have managed teams of content writers and editors, and I handle publishing, on-page optimization, and schema directly in WordPress. Recent work covers content growth for B2B SaaS, MSP, and IT services clients.

Digital Marketing Project Manager - Managed 30+ cross-functional professionals in a dynamic environment, including web developers, designers, SEO specialists, and content writers. Led and coordinated comprehensive digital marketing projects from concept to execution, ensuring successful outcomes and high client satisfaction. Utilized strong organizational and communication skills to collaborate with diverse teams, aligning resources and timelines to achieve project goals. Leveraged expertise in digital marketing strategies, analytics, and emerging trends to drive targeted campaigns, optimize website performance, enhance SEO rankings, and deliver compelling content. Effectively managed budgets, resources, and timelines, balancing multiple projects and priorities to meet deadlines and exceed client expectations. Adept at fostering a collaborative and productive work culture, motivating teams to achieve excellence and continuous improvement in digital marketing initiatives.

I use Search Console daily as the primary diagnostic tool, not just a rankings dashboard. Property setup and verification, sitemap and IndexNow submission, coverage and indexing troubleshooting, manual action and security issue handling, Core Web Vitals and mobile usability monitoring, and rich result validation for schema. I mine the Performance report for query and page level opportunities, cannibalization, and CTR gaps, then export the data into Looker Studio and my own automations for reporting clients actually read.

I automate the repetitive parts of marketing and SEO so the time goes to judgment work instead of clicking. I built a custom 10-tool SEO automation hub that cut task time by 76%, covering audits, reporting, content analysis, and rank monitoring. I work in Google Apps Script, Make, and AI-powered tools to connect Google Analytics, Search Console, Ahrefs, Semrush, and Google Sheets into automated workflows and live Looker Studio dashboards. If a process is manual and repeats every week, I would rather build the tool than keep paying someone to run it.

15+ years working in Google Analytics, including full GA4 migrations and fresh implementations. I set up properties, data streams, custom events, and conversion tracking, connect GA4 to Search Console, Google Ads, and Looker Studio, and build dashboards that report on leads and revenue rather than sessions. I handle cross-domain tracking, UTM governance, channel groupings, and attribution troubleshooting when numbers do not reconcile between platforms. The point is deciding where effort goes next, not filling in a monthly report nobody reads.

Ahrefs is my daily tool for competitive and link research. Site Explorer for backlink profiles, referring domain quality, and anchor text analysis; Content Gap and Keywords Explorer for finding the terms competitors rank for and I do not; Site Audit for technical crawls; and Rank Tracker for reporting. I use it heavily for link profile cleanup and disavow decisions, competitor benchmarking, and finding link reclamation opportunities. I pull Ahrefs data into Google Sheets and Looker Studio through my own automations so reporting is not a manual export every month.

I started in SEO as a link builder in 2010 and have run off-page work through every major Google update since, including the Penguin cleanup years spent manually removing toxic links other providers built. Today I focus on links that survive: digital PR, guest contributions, partnerships, unlinked brand mentions, and citation building for local clients. I audit link profiles in Ahrefs and Semrush, disavow what needs it, and track brand mentions across the third-party sites AI engines cite. No private networks, no bought links.

I manage backlink profiles as an ongoing asset, not a one-time push. Full profile audits in Ahrefs and Semrush, toxic link identification and disavow file management, competitor link gap analysis, broken link and link reclamation work, and monitoring for negative SEO or sudden anchor text shifts. I spent the Penguin era manually removing thousands of toxic links other providers had built, including reconsideration requests, so I know exactly which patterns trigger penalties and how long recovery actually takes.

I work to Google's official documentation rather than recycled blog advice: Search Essentials and spam policies, structured data guidelines and rich result requirements, Core Web Vitals thresholds, crawling and indexing docs, and JavaScript SEO guidance. I have followed every core and helpful content update since 2010 and read the official guidance on each. When third-party SEO sources contradict each other, and they usually do, Google's own developer documentation is my tie-breaker. That is what keeps client sites on the safe side of updates instead of chasing tactics that get devalued six months later.

15+ years across the full digital marketing mix for US, Canadian, and Australian clients. Organic search and content marketing are my core, supported by Google Ads and Meta Ads campaign management, email and landing page work, GA4 and Looker Studio reporting, and marketing automation I build myself in Google Apps Script and Make. I connect the channels rather than running them in isolation, and I report in revenue terms rather than platform metrics.

15+ years building websites, including six years as a dedicated WordPress developer. I work in HTML, CSS, JavaScript, PHP, and Node.js, build custom themes and WooCommerce stores, and handle migrations, redesigns, performance optimization, security, and ongoing maintenance. I also build my own internal tools and automations in Google Apps Script and Make, including a 10-tool SEO hub that cut task time by 76%. Being able to implement my own recommendations is what separates my SEO work: I can write the ticket, build the fix myself, or brief and review the developer doing it.