SEO & Digital Marketing Specialist - Local SEO for high-ticket service businesses.
I help licensed contractors and service businesses win the map pack and rank for the cities they actually serve. 2+ years of freelance work across 6 client engagements, 5 industries and 2 countries (US and Australia).
WHAT I DO
- Local SEO & Google Business Profile: map pack visibility, GBP optimisation, citations and NAP consistency
- Service-area page networks: built so each city ranks on its own instead of cannibalising the rest
- SEO strategy & on-page optimisation: keyword research, internal linking, site structure
- Content writing for ranking: service page copy, SEO blogs, keyword-mapped briefs, topic clusters
- Technical SEO & site audits: crawls, indexation, Core Web Vitals, schema markup, site speed
- Landing pages & WordPress: page builds, Elementor, forms, plugin upkeep
- Review & reputation support
- Analytics & reporting: GA4, Google Search Console, Looker Studio
- AEO & GEO marketing: visibility in answer engines and AI-driven search
TOOLKIT
Semrush, Ahrefs, SE Ranking, Google Search Console, Screaming Frog, Keyword Planner, Google Trends, Surfer SEO, Google Business Profile, BrightLocal, GA4, Google Tag Manager, Looker Studio, WordPress, Elementor, Rank Math, Yoast SEO, HTML/CSS, Canva, Adobe Express, CapCut, Meta Business Suite, Mailchimp, ChatGPT and Claude.
INDUSTRIES SERVED
Electrical contracting, plumbing and home services, property management, photography and creative, accounting and professional services.
CLIENTS
- PowerRoute Electric & Plumbing - Pasadena, CA
- All Thingz Electric - Aliso Viejo, CA
- Pelican Coast Electric - Newport Beach, CA
- Alpha Property Management - Sacramento, CA
- Adam Levinstein Photography - Laguna Beach, CA
- Impulse Accountants - Melbourne, Australia
HOW I WORK
Audit before action. Built for local intent. Written not verbal, with clear briefs, trackers and monthly reports. AI-assisted and human-edited. Self-managed and built to run with minimal supervision.
Based in the Philippines (PHT, UTC+8) and available for remote engagements overlapping US, Australian and UK business hours.
Portfolio:
Experience: 2 - 5 years
Keyword research, on-page SEO, internal linking, site structure and technical remediation across seven freelance engagements in the US and Australia. Work spans service silo architecture, schema markup, indexation and Core Web Vitals, plus GA4, Search Console and Looker Studio reporting on rankings, traffic and enquiries.
Core specialisation. Built and expanded service-area page networks and optimised Google Business Profiles for licensed electrical, plumbing, property management, photography and accounting clients across Southern California, Sacramento County and Melbourne, Australia. Handles map pack visibility, citations and NAP consistency, city and suburb page architecture, and review generation workflows.
Experience: 2 - 5 years
Technical SEO audits and site diagnostics using Semrush, Ahrefs, SE Ranking, Screaming Frog and Google Search Console. Every engagement opens with an audit before action - crawls, indexation checks, Core Web Vitals, schema markup and site speed - so budget goes to what actually moves rankings.
Experience: 2 - 5 years
GA4 and Google Tag Manager set up and reporting alongside Google Search Console and Looker Studio. Reports monthly on rankings, organic traffic and enquiry volume so clients always know exactly where things stand.
Experience: 2 - 5 years
Keyword and market research with Semrush, Ahrefs, SE Ranking, Keyword Planner, Google Trends and Surfer SEO. Maps homeowner and business-owner search intent into service silos and city-level pages, and has adapted research and terminology to Australian search intent for a Melbourne client.
Experience: 2 - 5 years
End-to-end WordPress site management across client engagements: page builds in Elementor, forms, plugin upkeep, content uploads and formatting, Rank Math and Yoast SEO configuration, and image SEO plus page-speed work on image-heavy sites. Maintained rental search, service and maintenance request pages with minimal supervision.
Experience: 2 - 5 years
Service page and landing page copy written to rank and convert: electrical and plumbing service silos, city and suburb service-area pages, property management owner-acquisition content, photography service lines, and Australian tax, BAS and advisory pages. Includes keyword-mapped briefs and topic clustering.
Experience: 2 - 5 years
Email campaign support using Mailchimp as part of wider digital marketing delivery, including recurring campaigns and reporting on campaign performance alongside organic search results.
Experience: 2 - 5 years
SEO blog content built around research-stage search demand: homeowner-intent posts on permitting, breaker faults, knob and tube wiring and code compliance for contractors, venue and planning-stage articles for a wedding photographer, owner and tenant guides for property management, and small business tax content for an Australian accounting firm.
Experience: 2 - 5 years
Owns the content pipeline end to end: keyword-mapped briefs, topic clustering, service and location page architecture, publishing and formatting in WordPress, plus internal linking and sitewide on-page updates kept current across long-running retainers.
Experience: 2 - 5 years
Local link and citation work: directory citations and NAP consistency audits with BrightLocal, plus sitewide internal linking architecture that connects service silos and city pages so authority flows to the pages meant to rank.
Experience: 2 - 5 years
Design support for web and social content using Canva and Adobe Express: blog and social graphics, landing page visuals, and image preparation and optimisation for WordPress builds.
Experience: 2 - 5 years
Organic social content and profile management using Meta Business Suite, Canva, Adobe Express and CapCut, delivered alongside SEO for local service businesses and creative clients. Also covers review generation workflows and response handling across platforms.
Experience: 2 - 5 years
Short-form video editing in CapCut for organic social content supporting local service businesses and creative clients, produced alongside Canva and Adobe Express graphics.
Experience: 2 - 5 years
Working knowledge of HTML and CSS used for on-page and technical SEO fixes: schema markup, meta and heading structure, internal linking, template tweaks and Elementor customisation on WordPress sites.
“For years, I maxed out my hours, got burnt out, and the quality of my work would start to go down. I decided to take the leap, hire correctly, and now it frees up my time to focus on growing the business.”
Tyler Gies
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