I’m a Meta & TikTok Media Buyer and Creative Strategist with nearly 2 years of hands-on experience managing paid social campaigns for lead generation, e-commerce, digital products, roofing, home improvement, health & wellness, and local businesses.
I help businesses launch, optimize, and scale campaigns through audience testing, creative strategy, budget management, retargeting, and performance analysis.
Recent results include:• Managed approximately PHP 500K in ad spend and generated PHP 2.1M+ in tracked revenue• Achieved approximately 4.6X ROAS in e-commerce campaigns• Helped generate approximately PHP 1.2M in monthly sales while maintaining about 4.1X ROAS• Increased digital-product sales from around 8-13 per month to 30+ within about three weeks• Managed U.S. roofing and home-improvement lead-generation campaigns across multiple accounts
What I can help with:• Meta and TikTok campaign setup, management, and optimization• Lead-generation and e-commerce campaigns• Creative research, hooks, angles, offers, ad copy, and creative briefs• ABO/CBO testing, retargeting, scaling, and budget allocation• CTR, CPM, CPC, CPL, CPA, ROAS, conversion-rate, and lead-quality analysis• Canva, CapCut, Meta Ad Library, GoHighLevel, Systeme.io, Make, n8n, and Zapier
I’m available for full-time re
Experience: 1 - 2 years
Use Meta Business Suite and Ads Manager to manage ad accounts, campaign assets, audiences, and reporting.
Experience: 1 - 2 years
Plan, launch, optimize, and scale Facebook and Instagram campaigns for lead generation and e-commerce.
Experience: 1 - 2 years
Manage paid campaigns using testing, budget allocation, performance analysis, and scaling decisions.
Experience: 1 - 2 years
Write conversion-focused ad copy, hooks, headlines, offers, primary text, and calls to action.
Experience: 6 months - 1 year
Support TikTok paid campaigns through creative testing, audience targeting, campaign monitoring, and optimization.
Experience: 1 - 2 years
Develop data-driven ad concepts, hooks, angles, offers, visuals, and CTAs that support conversions.
Experience: 6 months - 1 year
Build and optimize lead-generation campaigns while monitoring CPL, CPA, lead quality, and conversion performance.
“There are just so many skills that the Filipino market has that they bring to the table. It's been amazing.”
Samori Coles
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