Marketing Director / AI Marketing & Operations Integrator

I have over 15 years of experience in performance marketing, helping businesses grow through paid ads, funnels, landing pages, email marketing, lead generation, and conversion optimization. I’ve managed marketing campaigns for eCommerce brands, personal brands, B2B companies, and service-based businesses. My work has included building influencer and affiliate systems, improving ad campaigns, creating landing page strategies, optimizing email follow-ups, and setting up lead generation systems that help turn traffic into booked calls, sales, and qualified opportunities. I focus on strategy and execution. I look at the numbers, find what’s working, fix what’s leaking, and build systems that help businesses scale with more consistency.

With over 15 years of experience building campaigns from strategy to execution across eCommerce, B2B, personal brands, service businesses, and affiliate-driven brands; I’ve built campaigns for paid ads, webinars, lead generation, product launches, influencer marketing, affiliate programs, email sequences, landing pages, and retargeting. My work has included campaign planning for SAN Sound, Command Your Brand, SilentScale AI, The Site Masters, and other businesses that needed stronger campaign structure and better conversion systems. I focus on building campaigns that are clear, measurable, and connected to business goals. That means defining the offer, audience, message, funnel, creative direction, follow-up, tracking, and optimization plan so the campaign does more than just launch. It actually supports growth.

I have been using AI actively in marketing, lead generation, automation, and business operations over the past 2 years. My experience includes building AI lead qualifiers inside GoHighLevel, creating AI agent workflows through n8n, using Claude as a co-pilot for strategy and execution, and testing tools like ChatGPT, Relevance AI, Make, Zapier, Airtable, and other AI automation platforms. I use AI to help businesses respond faster, qualify leads, organize workflows, create content systems, improve follow-up, and reduce manual work. My focus is not just using AI for simple tasks. I use it to build practical systems that support sales, marketing, and operations.

I have 9 years of experience in Facebook marketing, with a strong focus on paid ads, audience testing, lead generation, Messenger campaigns, and campaign optimization. Over the years, I’ve refined my own Facebook ad targeting and testing strategy that works well with the updated Meta algorithm. It helps reduce wasted spend, speed up the testing process, and find winning audiences and creatives faster. The same principles also apply across TikTok, LinkedIn, and Google Ads. One of the biggest highlights of my career was using this strategy to help scale an eCommerce brand to over $3M+ in monthly sales. I’ve also developed strong Facebook Messenger ad strategies for coaches and consultants, helping fill live workshops and webinars with 200 to 500+ attendees. My focus is always on building campaigns that are practical, measurable, and tied to real business growth.

9 years of experience managing ads across Facebook, Instagram, Google, LinkedIn, and TikTok, with a strong focus on strategy, testing, optimization, and business growth. Over the years, I’ve refined my own ad testing strategy that helps reduce wasted spend and find winning campaigns faster. This includes testing audiences, creatives, offers, hooks, landing pages, and follow-up systems in a way that works with the current ad algorithms instead of fighting against them. A major highlight of my career was using this strategy to help scale an eCommerce brand to over $3M+ in monthly sales. I’ve also managed ad campaigns for coaches, consultants, B2B brands, and service businesses, including Facebook Messenger ad campaigns that helped fill live workshops and webinars with 200 to 500+ attendees. My strength is not just launching ads. It’s managing the full system behind the ads so the traffic turns into leads, bookings, sales, and measurable growth.

I have 15 years of experience optimizing marketing campaigns across paid ads, email, funnels, landing pages, webinars, lead generation, and eCommerce. My strength is looking at the full campaign system and finding where performance is leaking. That includes the offer, targeting, creative, copy, landing page, follow-up, tracking, and conversion path. I don’t just look at surface-level metrics. I look at what actually moves the business forward, whether that is lower wasted spend, more qualified leads, better show-up rates, higher sales, or stronger ROI. Over the years, I’ve refined my own testing and optimization process across Facebook, Google, TikTok, LinkedIn, email, and funnel campaigns. This process helps businesses test faster, avoid unnecessary spend, and identify the best-performing angles, audiences, offers, and follow-up systems. A major highlight of my experience was using this approach to help scale an ecommerce brand to over $3M+ in monthly sales. I’ve also optimized campaigns for coaches, consultants, B2B companies, recruitment firms, and service businesses, including webinar and workshop campaigns that generated 200 to 500+ attendees.

I have 13 years of experience in email marketing across both inbound and outbound campaigns. Even though the profile only allows limited 5-star and 4-star skill ratings, email marketing is one of my strongest skills. For outbound, I’ve used tools like Apollo and Instantly to build and scale cold email systems using multiple inboxes, targeting, list building, sequencing, and deliverability management. One of the highlights of my experience was helping scale an executive recruitment firm through outbound email, reaching up to 10,000 emails per day across multiple inboxes. For inbound, I’ve built email systems for sales funnels, appointment-setting funnels, webinars, eCommerce, lead nurturing, and follow-up campaigns. I have experience with platforms like Klaviyo, ActiveCampaign, GoHighLevel, HubSpot, and other CRM/email tools. I also have strong experience in copywriting and proven copy systems, including cold email sequences, nurture campaigns, webinar reminders, sales emails, abandoned cart flows, launch emails, and follow-up campaigns. My focus is always on writing emails that are clear, strategic, and built to move people toward a real business goal, whether that is a reply, booked call, sale, registration, or long-term retention.

10 years of experience in operations management, especially working closely with founders and startup teams to build structure, systems, and growth processes. One of the biggest parts of my experience was helping scale a business from the inside, working directly with the founder as the company grew into 9 sub-brands with 50+ team members reporting under my umbrella. I was involved in hiring, team management, SOP creation, operating systems, marketing systems, campaign processes, and overall business strategy. My strength is bringing structure to fast-moving businesses. I help organize the team, define processes, improve execution, and make sure marketing, operations, and leadership are all moving in the same direction. I’m comfortable building systems from scratch, managing people, solving bottlenecks, and helping founders turn ideas into clear action plans.