Profile Description
I’m Regina Talavera, a digital marketer who thrives at the intersection of strategy, creativity, and client relationships. With nearly a decade of experience across customer service, client management, and digital campaign execution, I’ve developed a strong ability to understand what clients truly need and deliver work that builds trust, drives results, and strengthens long-term partnerships. I’ve been part of the Ad Operations team at ---------- ntu ---------- dia Australia, where I manage and optimise 100+ digital ad campaigns each week across brands such as SMSF Adviser, Cyber Daily, ---------- , and Space Connect. These publications span industries from finance and cybersecurity to aviation and space—each with unique audiences and content ecosystems. In this role, I handle end-to-end campaign execution: Crafting compelling article and campaign titles Designing eye-catching display ads and creatives Implementing and optimising campaigns based on performance insights Managing placements aligned with client budgets, goals, and timelines I regularly work with tools such as Google Ads, Kevel, Salesforce CRM, Shopify, Mailchimp, Canva, and basic HTML, allowing me to bring both precision and creativity into every project. Whether it’s a high-volume launch or a detailed optimisation, I ensure each campaign is cohesive, impactful, and on-brand. Before ---------- ntu ---------- dia, I built a strong foundation in customer service and client relations through roles at Shell Philippines, Boldr Inc., and Google Operations Center. These experiences strengthened my ability to listen deeply, translate client needs into actionable strategies, and resolve challenges with empathy and efficiency. I’ve learned how to turn concerns into solutions—and solutions into lasting client loyalty. Beyond my career, I’m a proud mom to a smart and energetic son who inspires my time management, resilience, and sense of purpose. When I’m not optimizing campaigns, you’ll usually find me journaling, exploring new marketing ideas, or unwinding with a good Netflix series. For me, digital marketing isn’t just a profession—it’s a craft. It’s about solving problems, telling stories that resonate, driving measurable outcomes, and building relationships that go beyond a single project. I’d love the opportunity to bring this blend of creativity, technical skill, and client-focused mindset to your team. I’m excited to explore how my experience in managing multi-channel campaigns and elevating client experiences can contribute to the success of your organisation.