INTRODUCTION
Hi, I’m Eugene T. Palopalo, a Media Buyer with a background in mechanical engineering and sales. I specialize in Meta
Based in the Philippines, I collaborate with companies remotely to manage and optimize digital advertising campaigns.
Contact:
LinkedIn: www.
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PROFESSIONAL SUMMARY
Performance-driven Media Buyer experienced in creating, managing, and scaling advertising campaigns primarily on Meta
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EDUCATION & LICENSE
Bachelor of Science in Mechanical Engineering
Rizal Technological University (2018)
Licensed Mechanical Engineer (2019)
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PROFESSIONAL EXPERIENCE
MEDIA BUYER(Contract) - DTC eCommerce Pet Brand
Manage over €500K in monthly ad spend across Meta and Google Ads, generating €1M+ in monthly revenue while maintaining up to 2.5+ ROAS. Build and execute full-funnel paid media strategies focused on scalable and profitable growth. Successfully turned underperforming campaigns from negative ROAS to breakeven within 30 days through structured restructuring and creative testing. Continuously optimize campaigns through data-driven A/B testing, KPI monitoring, and strategic budget allocation to improve CPA, CTR, and overall profitability.
SALES OFFICER
Developed and executed Meta
Experience: 2 - 5 years
I have over 4 years of experience managing Facebook pages and ad accounts, starting from my role as a Sales Engineer where I handled campaigns to generate leads and increase engagement. I later worked as a Media Buyer, focusing on campaign testing, optimization, and scaling. I manage audience targeting, creatives, and performance tracking to improve conversions and ROAS.
Experience: 2 - 5 years
I manage end-to-end ad campaigns, including setup, monitoring, testing, and scaling, ensuring consistent performance and budget control.
Experience: 2 - 5 years
I handle media buying by allocating budgets strategically, scaling winning campaigns, and maximizing return on ad spend through data-driven decisions.
Experience: Less than 6 months
I analyze key metrics such as ROAS, CPA, CTR, and CPC to evaluate campaign performance and make data-driven decisions for optimization and scaling.
Experience: Less than 6 months
I research and analyze target audiences, including interests, behaviors, and custom audiences, to improve targeting accuracy and campaign results.
Experience: 2 - 5 years
Experience: Less than 6 months
I optimize campaigns by adjusting budgets, audiences, and creatives based on performance data to improve efficiency and maintain profitable results.
Experience: 2 - 5 years
I write basic ad copy focused on clear messaging and engagement, supporting creatives to improve click-through rates and conversions.
Experience: Less than 6 months
I conduct A/B testing on creatives, audiences, and ad copy to identify winning combinations and improve overall campaign performance.
Experience: Less than 6 months
I create and manage Facebook Ads campaigns focused on generating high-quality leads. I use audience targeting, retargeting, and A/B testing to attract the right audience and improve conversion rates while keeping costs efficient.
Experience: 2 - 5 years
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