WordPress, SEO Specialist, SMM, Canva Designer

Social Media Management Experience Strategy & Planning: Developed and executed comprehensive social media strategies to increase brand awareness, engagement, and website traffic. Content Creation: Created and curated engaging content, including graphics, videos, and written posts, tailored for different social media platforms. Community Engagement: Actively managed social media communities, responded to comments and messages, and fostered positive interactions with followers. Analytics & Reporting: Monitored key performance indicators (KPIs), analyzed data using social media analytics tools, and generated reports to track campaign effectiveness. Platform Proficiency: Experienced in managing multiple social media platforms such as Facebook, Instagram, and Youtube.

WordPress Experience Managed Web Hosting and Domain: Experienced in selecting web hosting providers, purchasing and configuring domain names, and migrating WordPress sites. Website Design & Development: Skilled in designing and developing custom websites using WordPress themes and page builders like Elementor or Divi. Maintenance & Optimization: Performed regular updates, backups, security checks, and performance optimization to ensure sites run smoothly and securely. Plugin & Functionality Integration: Proficient in installing, configuring, and troubleshooting plugins for various functions, including SEO, e-commerce (WooCommerce), and contact forms. Content & Site Management: Experienced in managing site content, user roles, and overall site administration.

Canva Graphic Design & Animation Experience Graphic Design & Content Creation: Proficient in using Canva to design a wide range of visual content, including social media graphics, presentations, flyers, posters, and business cards. Animation & Motion Graphics: Skilled in creating animated content for social media, presentations, and websites, including animated logos, text, and elements. Branding & Visual Identity: Created and maintained a consistent brand identity by utilizing brand kits, custom color palettes, and typography within Canva designs. Layout & Composition: Skilled in applying design principles, such as balance, hierarchy, and alignment, to create visually appealing and professional layouts. Template Customization: Adapted and customized existing Canva templates to meet specific project requirements and brand guidelines.

Meta Ads Experience Campaign Strategy & Management: Developed and executed end-to-end paid advertising campaigns on Meta platforms (Facebook, Instagram), aligning with business objectives to drive leads, sales, or brand awareness. Audience Targeting & Segmentation: Proficient in creating and optimizing target audiences, including custom audiences, lookalike audiences, and interest-based targeting, to maximize campaign relevance and performance. Performance Analysis & Optimization: Monitored key metrics (e.g., ROAS, CPA, CTR) and utilized data from Meta Ads Manager and Google Analytics to make data-driven decisions, a/b test ad creatives, and optimize campaigns for improved results. Creative & Copywriting: Created compelling ad creatives and persuasive ad copy to capture audience attention and drive conversions, ensuring all content is optimized for various ad placements. Budget Management: Managed and allocated advertising budgets efficiently across multiple campaigns and ad sets to achieve the highest possible return on ad spend (ROAS). Technical Implementation: Experienced with setting up and troubleshooting the Meta Pixel and Conversions API for accurate conversion tracking and retargeting.

SEO Experience Keyword Research & Strategy: Identified high-value keywords, analyzed search intent, and developed comprehensive content strategies to improve organic search rankings and drive qualified traffic. On-Page Optimization: Optimized website content, meta tags, headers, and internal linking to enhance search engine visibility and user experience. Technical SEO: Conducted site audits, improved site speed, managed sitemaps, and resolved crawl errors to ensure search engines can effectively crawl and index the website. Off-Page SEO & Link Building: Executed strategic link building campaigns to acquire high-quality backlinks, increasing website authority and credibility. Performance Analysis: Utilized tools like Google Analytics and Google Search Console to monitor key metrics, track performance, and provide data-driven recommendations for continuous improvement.

CapCut Video Editing Experience Video Production & Editing: Proficient in using CapCut to edit and produce high-quality videos for various platforms, including social media (TikTok, Instagram Reels, YouTube Shorts), presentations, and personal projects. Creative Assets & Effects: Skilled in utilizing a wide range of CapCut features, including transitions, filters, effects, and text animations, to enhance video aesthetics and engagement. Audio & Sound Design: Experienced in managing and editing audio tracks, adding sound effects, and integrating background music to create a professional and immersive viewing experience. Color Correction & Grading: Adjusted video color, brightness, and contrast to ensure a polished and consistent visual style throughout a video. Content Repurposing: Adept at repurposing longer-form video content into short, dynamic clips optimized for different social media platforms.

GoHighLevel Experience (Basic Skills) CRM & Marketing Automation: Have experience using GoHighLevel to manage customer data and automate basic marketing tasks. Website & Funnel Building: Able to build simple websites and sales funnels using the platform's drag-and-drop builder. Basic Automations: Can set up simple workflows for tasks like email follow-ups and SMS messaging. Client Management: Know how to set up new client accounts and provide basic support. Lead Tracking: Familiar with using the platform to track leads and monitor their progress.

MailerLite Email Marketing Experience (Basic Skills) Email Campaign Creation: Able to create and send basic email newsletters using MailerLite's drag-and-drop editor. Subscriber Management: Can import and manage subscriber lists, and organize them into simple groups. Form & Landing Page Building: Know how to create basic signup forms and landing pages to collect new subscribers. Basic Automation: Capable of setting up simple automated workflows, such as a welcome email for new subscribers. Performance Monitoring: Can check basic email campaign reports to see open rates and click-through rates.