I'm a Social Media Manager and Brand Designer with a Bachelor’s degree in Business Administration, major in Marketing Management where my passion for strategy, storytelling, and brand building first took root.
For the past 3 years, I’ve helped businesses grow their online presence with a psychology-driven approach to content and design. From creating engaging social media strategies to building cohesive brand visuals, I help business owners save 15+ hours a week while getting real, measurable results.
I’m deeply passionate about creating content that connects, learning continuously, and helping brands show up with confidence and clarity online.
Here are a few things I can take off your plate:
-Content strategy and monthly calendar planning
-Instagram Reels creation and short-form video editing (CapCut)
-Caption writing with strategic hooks and strong CTAs
-Aesthetic feed design and visual curation
-Community management (replying to comments & DMs)
-Hashtag and keyword research
-Social media audits and optimization
-Content repurposing and post scheduling
-Analytics tracking and monthly performance reports
-Logo design and full brand identity creation
-Custom Canva templates and branded assets
-Basic automation workflows for content and client onboarding
…and so much more! I’m genuinely committed to helping you grow your business with less stress, more clarity, and content that actually works.
Experience: 2 - 5 years
Created psychology-driven copy that resonates deeply with target audiences and inspires action, whether through blogs, articles, ad scripts, email sequences, or website content. Wrote platform-optimized content tailored to specific formats and guidelines, ensuring clarity, consistency, and engagement across every channel. Blended storytelling and strategy to communicate brand messages effectively—turning ideas into compelling words that convert.
Experience: 2 - 5 years
Developed and executed strategic content plans across multiple social media platforms to drive meaningful engagement and support business objectives—whether boosting brand awareness, generating leads, or increasing sales.
Experience: 6 months - 1 year
I have hands-on experience supporting digital marketing activities for service-based businesses, including social media management, content planning, and audience engagement strategies. I help brands improve their online presence by creating structured content calendars, analysing engagement metrics, and optimising posts for better reach and visibility. My work includes managing platforms such as Instagram, Facebook, and LinkedIn, developing content aligned with brand messaging, and monitoring analytics to understand audience behaviour and improve performance. I also assist in lead generation strategies, competitor research, and campaign planning to support business growth. I am comfortable using tools such as Canva, Meta Business Suite, and scheduling platforms to organise and execute marketing campaigns efficiently.
Experience: 2 - 5 years
Planned and created email campaigns to support launches, build brand awareness, and nurture leads. Wrote and designed emails that delivered value, used insights to improve subject lines and layout, and increased open rates and clicks through smart audience targeting.
Experience: 2 - 5 years
Set up and managed marketing automations using tools like ManyChat, Mailchimp, Flodesk, Kajabi, and Dubsado to streamline lead nurturing, client onboarding, and sales funnels.
Experience: 2 - 5 years
Implemented effective SEO strategies both on-page and off-page to boost organic visibility, improve search rankings, and drive consistent website traffic. Conducted keyword research, optimized content, and monitored performance using analytics tools.
Experience: 2 - 5 years
Led end-to-end marketing campaigns—ensuring all elements were delivered on time, on brand, and aligned with strategic goals. Coordinated across teams, managed timelines, and kept communication clear to drive efficiency and impact. Oversaw multiple projects simultaneously, implementing streamlined systems and SOPs to ensure smooth workflows, reduce bottlenecks, and deliver high-quality results under pressure.
Experience: 2 - 5 years
Developed cohesive brand identities by designing logos, visual assets, and style guides that reflect each client’s unique vision and values. Ensured consistency across all touchpoints.
Experience: 2 - 5 years
Managed end-to-end Reel production from raw clips to final edit using CapCut. Focused on creative pacing, caption overlays, and alignment with trending formats to support content visibility and audience growth on Instagram.
“The more I stepped away from it, the more successful our Chanel became!”
- Jim Orr
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