With over a decade of cross-functional expertise spanning operations management, digital marketing, AI-driven automation, and high-performance sales leadership, I specialize in scaling ambitious e-commerce and DTC brands from 7 to 9 figures.
As a versatile leader and tech-forward operator, I combine a data-driven approach to revenue generation with advanced workflow automation and AI implementation. Whether I am architecting complex internal systems, building out comprehensive SOPs, optimizing multi-channel media buying, or leveraging cutting-edge tech stacks to eliminate operational bottlenecks, my focus is always on maximizing profitability, efficiency, and immediate ROI.
Core Competencies & Best Qualities
- AI Expertise & Workflow Automation: Highly skilled in leveraging modern AI tools, automated integrations, and CRM platforms to streamline business processes, eliminate repetitive manual tasks, and supercharge operational efficiency.
- Strategic Operations & Scaling: Proven ability to build internal systems, manage company-wide financials, and enforce strict KPI tracking to ensure sustainable, profitable growth.
- Digital Marketing & Growth Strategy: Expert in direct response performance marketing, multi-channel media buying, customer acquisition, and formulating high-impact marketing plans.
- Leadership & Cross-Functional Management: A dynamic leader with a history of managing multiple departments, onboarding high-value clients, and collaborating directly with C-suite leadership to execute company goals.
“I have one of the best VAs I've had in a long time...she's been amazing”
Davonna Willis
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