GHL Automation Specialist & Real Estate Operations Expert
I am a specialist with 5+ years of experience helping U.S. Real Estate Investors (REI) and wholesalers scale by merging advanced GoHighLevel (GHL) Automation with deep Real Estate Acquisition knowledge.
I don't just "manage tasks"—I build and manage the entire deal-flow engine. From technical CRM architecture and A2P 10DLC compliant marketing to property underwriting, ARV calculations, and Transaction Coordination (TC), I handle the process from lead intake to closing.
What I Bring to Your Business
1. GoHighLevel (GHL) Systems Architecture
Full CRM Build-outs: Snapshots, custom pipelines, and complex workflow triggers.
AI & Automation: Setting up AI SMS responders, voice agents for inbound qualification, and auto-stop follow-ups.
Compliance: Expert in A2P 10DLC registration, Twilio integration, and
Lead Conversion: Building high-converting funnels, landing pages, and appointment booking systems.
2. Real Estate Acquisitions & Deal Analysis
Property Underwriting: Expertise in running Comps, calculating ARV, and determining MAO (Maximum Allowable Office).
Tools: Expert user of PropStream, Privy, BatchLeads, Zillow, and Redfin.
Acquisition Support: Managing lead nurturing and follow-up sequences until the contract is signed.
3. Full-Cycle Real Estate Operations
Marketing & Outreach: Managing multi-channel campaigns (SMS,
Transaction Coordination (TC): Moving leads from "Contract" to "Closing" by managing documentation and pipeline tracking.
KPI Reporting: Building dashboards to track ROI, cost-per-lead, and team performance.
Tech Stack
CRM & Automation: GoHighLevel (GHL), REIReply, Podio, HubSpot, Follow Up Boss.
Marketing & Data: Launch Control, Lead Sherpa, Twilio, Smarter Contact.
Real Estate Tools: PropStream, Privy, BatchLeads, Mojo Dialer, CallRail.
Ops & Management: Slack, Trello, Asana, Google Workspace.
Why Work With Me?
I Know the Business: I understand US Real Estate workflows (Acquisitions vs. Dispositions) so you don't have to train me on the basics.
I Take Ownership: I identify bottlenecks in your CRM and fix them before they cost you a deal.
I Build for Scale: My systems are designed to handle 10 leads or 1,000 leads without breaking.
Ready to automate your follow-ups and close more deals?
Send me a message—let’s talk about your current systems and how we can optimize them for growth.
Experience: 2 - 5 years
Solid experience working in the real estate industry, primarily supporting investors, wholesalers, and acquisition teams. My role has involved a wide range of tasks including lead generation, property research, comps, ARV analysis, CRM management, SMS marketing, and admin support. I’m well-versed in identifying off-market opportunities, running comparables using platforms like Zillow, Redfin, and PropStream, and preparing property reports to help evaluate deals. I also manage the backend of real estate operations—setting up automation in tools like REIReply, GoHighLevel, Podio, and launching compliant SMS/email campaigns. Additionally, I assist in data entry, skip tracing, contract coordination, and appointment scheduling. My experience is rooted in helping real estate businesses run more efficiently and close more deals through well-organized systems and consistent communication.
Experience: 2 - 5 years
I specialize in building and managing GoHighLevel systems for real estate and service-based businesses. My experience includes CRM setup, pipeline management, and automation workflows designed to improve lead conversion and streamline operations. I’ve built and managed complete systems including custom pipelines, tagging structures, SMS and email automation, appointment booking workflows, and AI-driven follow-up systems. I also create landing pages and funnels optimized for lead capture and conversion. I’m experienced in setting up triggers, workflows, web forms, and calendar integrations, ensuring leads are properly tracked and nurtured throughout the entire sales process. In addition, I regularly monitor campaign performance, troubleshoot automation issues, and optimize workflows to improve response rates and overall efficiency. My focus is on building clean, organized, and scalable systems that help businesses save time, stay consistent with follow-ups, and convert more leads.
Experience: 2 - 5 years
Supporting real estate and virtual teams by overseeing daily operations, organizing workflows, and maintaining smooth internal processes. My role has included managing task assignments, monitoring outreach goals, handling documentation, updating CRMs, and ensuring team members stay aligned through organized communication. I’ve also helped develop SOPs, monitor KPIs, and implement time-saving systems for campaign and lead management. I take pride in keeping everything running efficiently behind the scenes so the team can stay focused on
Experience: 2 - 5 years
I specialize in identifying motivated seller leads, building targeted prospect lists, and executing outreach campaigns to generate consistent deal flow. I’ve worked with investors, wholesalers, and acquisitions teams to source leads through skip tracing, property research, and market filtering using tools like BatchLeads, PropStream, Zillow, and REIReply. I’ve also managed high-volume SMS and email campaigns to engage leads, track responses, and drive qualified prospects into the pipeline. My work includes verifying property data, evaluating ownership status, and prepping leads for CRM integration and follow-up automation. I’m results-driven and always focused on lead quality, response rate, and conversion efficiency.
Manage real estate lead pipelines, streamline team workflows, and automate follow-up tasks. I’ve customized workspaces and apps within Podio to fit specific business needs, including lead intake forms, deal tracking, task reminders, and contact management. I’m proficient in creating automation using Globiflow (now Citrix PWA), allowing seamless movement of leads through different stages—from initial contact to contract signing. I’ve also managed data entry, campaign updates, and team collaboration within Podio to ensure nothing falls through the cracks. My experience focuses on making the CRM work smarter for better productivity and lead conversion.
Experience: Less than 6 months
While I’ve been working in real estate for several years, my focused experience in real estate marketing is more recent. In the last few months, I’ve assisted in promoting property deals through email and SMS campaigns, crafting marketing messages tailored for motivated sellers and buyers. I’ve also contributed to content ideas for property listings and helped organize marketing outreach using platforms like Mailchimp, REIReply, and LaunchControl. My current work involves learning to align marketing strategies with real estate goals, and I’m continuously improving in lead engagement and campaign messaging to attract more interest and conversions.
Experience: 2 - 5 years
Primarily supporting investors and acquisition teams. I’ve assisted in evaluating property values by researching comparable sales (comps), calculating After Repair Values (ARVs), and factoring in estimated repair costs. I use tools like Zillow, Redfin, and PropStream to gather data and help assess investment potential. While I’m still developing my skills in this area, I’ve gained a strong foundational understanding and continue to improve by working on real deals and learning from experienced professionals.
Experience: 2 - 5 years
Primarily supporting investors and acquisition teams. I’ve assisted in evaluating property values by researching comparable sales (comps), calculating After Repair Values (ARVs), and factoring in estimated repair costs. I use tools like Zillow, Redfin, and PropStream to gather data and help assess investment potential. While I’m still developing my skills in this area, I’ve gained a strong foundational understanding and continue to improve by working on real deals and learning from experienced professionals.
Experience: 2 - 5 years
Accurate and organized data entry, primarily supporting real estate operations and CRM management. My tasks include entering and updating lead information, property records, skip tracing results, and campaign performance data across platforms like REIReply, GoHighLevel, Podio, Google Sheets, and Excel. I ensure all entries are accurate, well-organized, and properly categorized to support lead tracking, campaign reporting, and decision-making. I’m also experienced in cleaning and maintaining databases, deduplicating records, and using formulas or filters to streamline workflows. My attention to detail and consistency help businesses maintain high data integrity and operational efficiency.
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