AI-Powered Shopping ads CertificationDemonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives.
By earning the Google Ads Search Certification, Google recognizes your ability to:
Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Search strategy with wider company marketing plans
Generate a plan to increase leads, sales or web traffic using Google Search
Ensure your Search marketing plan is aligned with your digital marketing budget.
AI-Powered Shopping ads Certification
Experience: 2 - 5 years
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Search strategy with wider company marketing plans Generate a plan to increase leads, sales or web traffic using Google Search Ensure your Search marketing plan is aligned with your digital marketing budget.
Experience: 2 - 5 years
Validate your proficiency with using and optimizing AI-Powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Performance Max and Shopping campaigns that maximize reach and conversions. By earning the AI-Powered Shopping ads Certification, Google recognizes your ability to: Explain the basics of a growing retail business with Google Explain how Shopping ads work Articulate the importance of policy in the Shopping Ads ecosystem Identify core components of Google Shopping policy Describe how Merchant Center and a product feed support your shopping strategy Choose the appropriate campaign type for your marketing objectives Learn how Performance Max for Retail can help you reach more consumers.
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