Content Writer/Editor

Performance Marketing & Digital Marketing Experience (Since 2020) Experienced Digital Marketing Manager with hands-on expertise in performance marketing and overall digital strategy management since 2020. Proven ability to build and manage end-to-end online presence for clients, including social media platforms, content strategy, and campaign execution. Skilled in driving brand awareness, engagement, and conversions through data-driven marketing approaches. Responsible for handling full digital ecosystem management such as social media management, content planning, ad campaign execution (Meta, TikTok, and Google Ads), audience targeting, and performance optimization. Experienced in analyzing campaign metrics to improve ROI and support business growth objectives. Strong background in coordinating brand messaging, creative direction, and consistent online presence to ensure cohesive and impactful digital marketing results across all channels.

Experienced in developing and implementing SEO strategies to improve website visibility, organic traffic, and search engine rankings. Skilled in keyword research, on-page optimization (titles, meta descriptions, headers, and content structuring), and basic technical SEO improvements. Proficient in creating SEO-friendly content such as blogs, product descriptions, and landing pages designed to rank on Google and attract targeted audiences. Focused on improving search performance through data analysis, competitor research, and continuous optimization to increase organic reach and conversions.

Experienced in providing comprehensive e-commerce support across multiple platforms including Amazon, Shopify, Etsy, Faire, and TikTok Shop. Skilled in creating and optimizing product listings with SEO-friendly titles, descriptions, bullet points, and A+ content to improve visibility, traffic, and conversions. Proficient in managing day-to-day store operations such as product uploads, listing updates, pricing adjustments, and storefront maintenance across multiple marketplaces. Experienced in inventory management, shipment tracking, and monitoring stock levels to ensure smooth fulfillment and prevent overselling. Knowledgeable in platform-specific requirements for Etsy handmade/vintage listings, Faire wholesale management, and TikTok Shop product setup and optimization. Focused on maintaining accurate listings, improving product performance, and supporting consistent sales growth across all e-commerce channels.

Experienced in managing end-to-end email marketing campaigns and automation workflows using platforms such as Mailpoet of WordPress, Klaviyo, and Omnisend. Skilled in setting up automated email sequences including welcome flows, abandoned cart recovery, post-purchase follow-ups, and product recommendation campaigns to improve customer engagement and retention. Proficient in creating and scheduling weekly newsletters, promotional campaigns, and product announcements aligned with brand strategy and sales goals. Experienced in designing audience segments, managing email lists, and optimizing campaigns through A/B testing and performance analysis. Focused on improving open rates, click-through rates, and conversions through well-crafted copy, strategic timing, and data-driven email strategies that support overall e-commerce and marketing growth.

Skilled Copywriter with experience creating compelling, conversion-focused content for digital marketing campaigns. Specializes in writing engaging ad copies, website content, social media captions, email marketing copy, and SEO-optimized articles. Focused on crafting clear, persuasive messaging that strengthens brand voice, improves engagement, and drives measurable results such as clicks, leads, and sales.

Experienced in influencer marketing with a focus on identifying, vetting, and collaborating with influencers across Amazon, TikTok, and Instagram. Skilled in conducting influencer research, audience analysis, and outreach to build authentic partnerships that align with brand goals and target markets. Proficient in managing end-to-end influencer campaigns including product seeding, collaboration coordination, content briefing, and performance tracking. Experienced in sourcing Amazon influencers for product reviews, TikTok creators for viral campaigns, and Instagram influencers for brand awareness and engagement.

Experienced in end-to-end social media management and content creation across multiple platforms including Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and WhatsApp Broadcast. Skilled in building and maintaining strong brand presence through consistent daily content, engagement strategies, and platform-specific marketing approaches. Handles full social media operations such as content planning, graphic coordination, caption writing, posting schedules, community management, and audience engagement. Experienced in creating platform-optimized content that increases reach, engagement, and brand awareness. Proficient in managing cross-platform campaigns, repurposing content for different channels, and analyzing performance metrics to improve strategy. Focused on growing online communities, strengthening brand identity, and driving traffic and conversions through organic social media efforts.

Experienced in using Omnisend as a secondary email marketing platform to build and manage email automation from scratch. Skilled in setting up complete automated workflows including product-based automations, post-purchase sequences, cart abandonment emails, and customer re-engagement campaigns. Proficient in creating and scheduling daily and weekly newsletters, promotional blasts, and targeted email campaigns designed to drive traffic, increase conversions, and boost repeat purchases. Experienced in audience segmentation and personalization to deliver more relevant content based on customer behavior and purchase history. Strong ability to design and optimize automated sales funnels that support revenue generation, including welcome flows, product recommendation emails, and win-back campaigns. Focused on improving customer retention, engagement, and lifetime value through consistent, data-driven email marketing strategies.

Experienced content writer with a strong background in creating high-quality, SEO-optimized articles, blog posts, and website content. Skilled in rewriting, editing, and updating evergreen content to ensure relevance, accuracy, and improved search engine performance. Proficient in daily content production and blog management, including researching topics, analyzing competitors’ content, and developing engaging, keyword-optimized articles that drive organic traffic. Experienced in optimizing existing blog content through SEO enhancements such as keyword placement, structure improvement, internal linking, and readability upgrades. Started career focused on content writing and gradually expanded into full digital marketing, applying writing expertise across SEO, social media, email marketing, and e-commerce content strategies. Strong ability to turn ideas into clear, engaging, and conversion-driven content aligned with brand goals.

I have experience using Klaviyo for email marketing, including setting up automated flows, creating campaigns, managing email lists, and optimizing performance to improve engagement and conversions.