Current Employment Status:
Hired Full Time on Mar 10, 2026
Retention and lifecycle are where eCommerce revenue becomes predictable.
Most brands focus on acquisition and treat
I help growth-stage eCommerce brands design lifecycle systems that turn
My work centers on:• Lifecycle architecture from first touch to repeat purchase• Retention systems built around customer behavior, not schedules•
Rather than chasing short-term wins, I focus on:– Predictability over spikes– Segmentation over volume– Systems over tactics
This approach is especially important for brands operating in regulated or compliance-sensitive environments, where mistakes are expensive and longevity matters.
If you’re thinking seriously about retention, lifecycle, or making
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Key Flows I Build & Optimize:
• Welcome Flows – turn subscribers into buyers from Day 1
• Abandoned Cart – recover $3k–$30k/month in lost revenue
• Back in Stock – 10–20% conversion rates (vs 5% average)
• Post-Purchase – build loyalty and increase AOV
• Win-back & Browse Abandon – re-engage customers without discounts
I also manage weekly campaigns that blend education, storytelling, and smart promotions, not just constant discounting. I believe
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Tools I Use Daily:
• Klaviyo (Certified Partner)
• Omnisend (Partner)
• Figma / Canva
• Shopify, WooCommerce, BigCommerce
• Google Sheets (tracking & revenue analysis)
• Liquid / HTML (light edits when needed)
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What Sets Me Apart:
• 5+ years of hands-on
• Expert at both technical setup & creative execution
• Deep focus on retention, LTV, and brand-building
• I write, build, segment, and optimize. No hand-holding needed
• All work done in clean, branded designs with performance in mind
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
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