Ernest Yap is a digital marketer with experience in SEO, AI search optimization, social media management,
His expertise includes optimizing content not only for traditional search engines but also for AI-driven platforms, using structured content, entity-based SEO, and scalable strategies designed for modern search behavior.
His background spans industries such as outsourcing, healthcare, e-commerce, IT support, business law, and professional services, with a strong focus on combining content creativity with strategic execution to drive measurable growth.
He also supports digital communications for ABC’s For Global Health as a PR and Communications Specialist, contributing to sustainable healthcare initiatives in underserved communities.
Experience: 2 - 5 years
Drive organic traffic and rankings through technical SEO, content strategy, and AI search optimization Optimize content for AI platforms and zero-click search using structured, entity-based strategies Build multi-channel lead generation systems using SEO, outbound, and landing pages Execute cold email campaigns focused on deliverability, personalization, and conversions Run targeted LinkedIn outreach to connect with decision-makers and generate opportunities Design automation workflows for lead capture, follow-ups, and CRM systems Improve conversion rates through landing page optimization and data-driven testing Create high-converting landing pages aligned with search intent and campaign goals Analyze performance data to improve traffic, lead quality, and campaign results Use tools like Semrush, Google Analytics, and Search Console for optimization and tracking
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: 2 - 5 years
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