Meta (Facebook & Instagram) Ads Expert - Lead & Sales Focused

I have over 4 years of hands-on experience running Facebook and Instagram ad campaigns that drive real sales and leads. I specialize in creating high-converting ads for Shopify stores, e-commerce brands, real estate businesses, and online coaches or course creators. From setting up manual sales campaigns, conducting competitor and audience research, to writing scroll-stopping ad copy and optimizing creatives—I do it all. I’m experienced with non-CBO testing, scaling campaigns, and ensuring strong ROAS using UTMs, tracking links, and performance analysis. One of my proven results is that I generated 146 purchases from just $200 ad spend, resulting in $2,920 in sales for a Shopify client. I’m confident using tools like Meta Ads Manager, Google Sheets, Shopify, and reporting dashboards to monitor and improve performance. If you're looking for someone to take your Facebook Ads to the next level and scale your business, I’d love to help.

With a focus on results and performance, I manage Facebook Ads campaigns from start to finish—handling strategy, audience research, creative direction, ad setup, and ongoing optimization. I’ve worked with eCommerce brands, Shopify stores, real estate businesses, and online coaches, consistently improving ROAS and hitting client goals. My approach is data-driven, strategic, and built around what works best for each unique business.

With my expertise in Campaign Building, I help businesses develop and execute effective Facebook Ads strategies that align with their objectives and drive results. From selecting the right campaign objective—whether it’s increasing sales, boosting traffic, or driving engagement—to budgeting and audience segmentation, I ensure that every element of the campaign is optimized for success. I also structure campaigns in a way that maximizes performance by testing different ad sets and targeting options to identify the best approach. By constantly analyzing data, I make informed adjustments to improve results and scale successful campaigns, all while maintaining a focus on maximizing return on ad spend (ROAS).

With Performance Tracking as a key skill, I’m adept at monitoring and analyzing Facebook Ads campaigns to ensure they deliver the best possible results. I track key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA) to evaluate campaign effectiveness. By diving deep into performance data, I’m able to identify trends, adjust targeting, and optimize ad creatives to continuously improve campaign performance. This data-driven approach allows me to make informed decisions, maximize ROI, and drive sustainable growth for e-commerce businesses, particularly those using Shopify.

I specialize in audience analysis to ensure every Facebook Ads campaign reaches the right people. By digging deep into audience insights, behaviors, and interests, I create targeted strategies that speak directly to potential customers. From building custom and lookalike audiences to refining targeting based on performance data, I make sure each campaign is optimized to attract high-quality leads and drive consistent results.

I use A/B testing to fine-tune Facebook ad campaigns by comparing different creatives, audiences, and strategies. This helps me identify what performs best—whether it's an image, headline, or targeting approach—and allows me to scale winning variations while cutting out what doesn't work. It's all about making data-backed decisions to boost performance and ROI.

Ad creation is one of my strongest skills when it comes to Facebook Ads. I craft high-converting ad creatives that are not only visually appealing but also aligned with the campaign’s goals. From writing persuasive copy to selecting the right imagery and format, I make sure every element of the ad resonates with the target audience. My focus is always on engagement, clarity, and driving real results.

I create engaging email copy, design newsletters, and use strong CTAs to drive clicks and conversions—helping businesses stay connected and sell more through email.

As a Social Media Manager, I specialize in creating and executing engaging strategies to build brand presence across platforms like Facebook, Instagram, and others. I focus on curating compelling content, scheduling posts, and engaging with the audience to foster community and drive interaction. With an eye for design and messaging, I ensure that the content aligns with the brand's voice and goals, helping to increase followers, engagement, and conversions. Additionally, I monitor performance metrics, track trends, and adjust strategies to ensure that social media efforts contribute to overall business growth and success. My goal is to create a strong online presence that connects with audiences, enhances brand awareness, and drives results.

I have hands-on experience running TikTok Ads, helping businesses reach a highly engaged, younger demographic through creative and engaging ad campaigns. By leveraging TikTok’s unique ad formats, such as In-Feed Ads, Branded Hashtag Challenges, and TopView Ads, I’ve developed strategies that not only drive traffic but also build brand awareness and encourage user interaction. I focus on creating highly engaging content tailored to TikTok's trends and audience preferences, ensuring ads feel native and resonate with users. This includes optimizing ad targeting, creative testing, and utilizing TikTok's powerful algorithm to drive conversions. My experience with TikTok Ads enables me to track campaign performance, analyze metrics, and optimize for better results, ensuring each campaign reaches its full potential. Whether you're looking to generate sales, increase brand visibility, or engage with a younger audience, I can craft and manage TikTok Ads that align with your goals and maximize ROI.

I specialize in Social Media Marketing, creating strategic campaigns to boost brand awareness, drive traffic, and increase engagement across platforms like Facebook, Instagram, and TikTok. I focus on audience segmentation, content creation, and performance tracking to deliver impactful results, whether through organic growth or paid ads. Let me help you grow your online presence and achieve your business goals.

As a Media Buyer, I have extensive experience in planning, executing, and optimizing paid ad campaigns across various platforms, primarily Facebook and Instagram. I specialize in creating high-performing ad strategies tailored to target specific audiences, ensuring maximum ROI for my clients. My expertise includes conducting thorough audience research, setting up precise targeting, and strategically placing ads to reach the right demographic. I also excel in analyzing campaign performance data, making data-driven optimizations, and adjusting ad creatives and budget allocation to improve results continuously. Whether it’s for e-commerce stores, real estate, or online coaching, I’ve successfully scaled campaigns to generate high-quality leads, sales, and brand awareness. My goal is to optimize every aspect of the media buying process to deliver exceptional results while maintaining a strong focus on maximizing the return on ad spend (ROAS).

I specialize in YouTube Marketing—helping you grow your channel, increase views, and boost engagement. I optimize video titles, write compelling descriptions, add effective tags, and design eye-catching thumbnails to improve visibility and performance.

As a Digital Marketing professional, I specialize in creating and executing data-driven strategies that drive online visibility, engagement, and conversions. My expertise includes running Facebook and Instagram ads, conducting audience research, and optimizing campaigns for maximum ROI. I understand how to use analytics to fine-tune strategies and ensure that marketing efforts align with business goals. With a focus on e-commerce, real estate, and education sectors, I help businesses attract and retain customers through targeted digital campaigns, email marketing, SEO, and content strategies. I stay updated with the latest trends to ensure that campaigns are relevant and effective in driving growth and results.

As a Virtual Assistant, I offer a broad range of organizational and administrative support to help businesses stay efficient and organized. My skills include managing emails, scheduling appointments, handling customer inquiries, and maintaining day-to-day operations. I’m experienced in using various tools like Google Workspace, project management software, and CRM systems to streamline tasks and improve productivity. Whether it’s managing calendars, handling social media, or assisting with data entry, I ensure everything runs smoothly behind the scenes so business owners can focus on what matters most. My attention to detail and proactive approach make me a reliable partner in supporting and growing your business.